
Where located: East Rutherford, N.J.
Team: New York Giants
Another one of the oldest and most-successful franchises in the NFL comes in fourth in Team Marketing Report's research, with the New York Giants having a Fan Cost Index of $592.26, up nearly 3 percent over last season.
The new MetLife Stadium opened last season as a joint project between the Giants and the New York Jets and is capable of hosting a league-high 82,500 fans. The $1.6 billion stadium is actually in New Jersey, just across the Hudson River from the teams' namesake, but that's splitting hairs -- one long, smelly, polluted hair.
Buying a beer at a Giants game will cost $8.75, tied for second-highest in the league behind the St. Louis Rams, who have the moxie to charge $9. Giants spokesman Pat Hanlon says that, as is common in professional sports, the team does not establish concession prices and instead goes through a third-party concessionaire.
However, chances are you won't be scoffing at the beer or hot dog ($5.75) prices if you are seating in the premium area -- the other price standout at MetLife Stadium. The average premium ticket is listed at $464.75, second-highest in the league, and about 16 percent more than the third-highest average. Hanlon says the ticket prices are determined two years in advance, and there hasn't been an increase over last season.
"We are essentially sold out on a season-ticket basis, so we don't scale pricing for individual games," Hanlon says.
For a franchise that once gave away thousands of tickets per game in its earliest days, the Giants are clearly not the little guys.