Try going back in time to the days of polo grounds, handlebar mustaches and player nicknames like "Old Tomato Face" and explaining to baseball enthusiasts then that there is a team in the desert that plays in a stadium with a giant retractable roof. Also, there's a pool.
Opening in 1998 for the expansion Diamondbacks and hosting the 2011 All-Star Game, Chase Field is an enormous presence to watch a game in, drawing comparisons to an airplane hangar. It is also the cheapest overall park experience this year, according to Team Marketing Report, with a Fan Cost Index of only $120.96. That's about a third of the price that it costs to go to a Yankees game.
The Diamondbacks are playing above many preseason expectations, but John Fisher, senior vice president, ticket sales and marketing, says buying trends are most important in price setting.
"We begin our renewal process in August of each year," Fisher says, "so our season ticket pricing is set long before we even know how the team finishes the season on the field."
Then there's the pool. Purists may (and do) scoff at the concept of heckling the center fielder wearing nothing but trunks and a grin, but when you live in a scorching desert that NASA considers "a good stand-in" for tests on Mars, it must make sense. Fisher says the pool area, which goes for $3,500 per game, sold out for the season in late May, with some popular games selling at more than $4,000.
Chase Field offers the D-backs Pepsi Max Value Pack, which for $19 covers the cost of a bleacher seat, soda, hot dog and a voucher for 20-ounce Pepsi Max. (There's also a $15 kids' version.)