smart spending

Hot Halloween costumes for 2011

Buying in a tough economy?
Slide 7 of 7
Back
Buying in a tough economy?

The NRF survey predicted a strong Halloween season. Only a third of more than 9,300 respondents said the economy would impact their plans. More than 40 percent of those cutting back says they would buy less candy or avoid Halloween haunted houses or hayrides.

Consumer spending is expected to reach $6.86 billion for costumes, decorations, candy and greeting cards when results are extrapolated out to the total U.S adult population.

But retailers were skeptical. Sales have not recovered since 2008's decline, says Hickey.

"People are calling, and there's lots of interest, but dollars aren't walking through the door," he says.

This year had a slow start, says Siegel-George. "For the past four years, it's been later and later," she says. "Unfortunately, everyone starts thinking about (Halloween) two or three days beforehand."

Customers focus on prices. "People are conscientious about what's on sale," Siegel-George says, and sometimes buy a costume but few accessories.

Others exhibit what she describes as the "Diet Coke" effect.

Just as dieters might reconcile a greasy burger and fries by pairing them with a low-calorie drink, some customers choose a costume discounted by 30 percent "but then they'll get five accessories," Siegel-George says.


Slide 7 of 7
Back

 

advertisement

Show Bankrate's community sharing policy
          Connect with us
MORTGAGE HOME EQUITY AUTO CDs CREDIT CARDS
Product Rate Change Last week
30 year fixed, 0 point 4.30%  0.05 4.25%
15 year fixed, 0 point 3.29%  0.03 3.32%
5/1 ARM 3.45%  0.18 3.63%
 
View Rates in your area Next
Product Rate Change Last week
30K FICO-based HELOC 4.38%  0.08 4.46%
50K FICO-based HELOC 4.11%  0.06 4.17%
100K FICO-based HELOC 3.96%  0.03 3.93%
 
View Rates in your area Next
Product Rate Change Last week
60 month used car loan 2.73%  0.02 2.71%
48 month used car loan 2.97%  0.05 2.92%
60 month new car loan 3.22%  0.05 3.17%
 
View Rates in your area Next
Product Rate Change Last week
1 Year CD 0.91%  0.01 0.92%
2 Year CD 1.08% --0.00 1.08%
5 Year CD 1.74% --0.00 1.74%
 
View Rates in your area Next
Product Rate Change Last week
Balance Transfer Cards 15.67% --0.00 15.67%
Cash Back Cards 16.36%  0.01 16.35%
Low Interest Cards 10.87% --0.00 10.87%
 
Next
advertisement
FRUGAL NEWSLETTER

Discover new ways to cut costs and save more every day. Reduce your spending, not life’s pleasures. Delivered weekly.

advertisement
Partner Center
advertisement

Connect with us