You can turn to your vendors during a cash crunch and ask for better terms or even ask for a loan.
"If you have a long-standing relationship with a vendor and you have a healthy business, (vendors) may consider it because they don't want to lose you because of a temporary cash-flow problem," Roth says.
The key is to ask vendors for a loan without spooking them. "As long as you tell them this is a temporary cash-flow issue, which can be helped by a loan from them, they may be willing to loan you some funds," she says.