Attention, singles: the true price of love
Often, a card isn't enough. A gift shows you really care, but sometimes the desire to show you care overwhelms financial common sense.
"I remember when my husband and I were going out, he gave me a bunch of stuff for Valentine's Day and I gave him something, too," Nolan says. "He was surprised. If you're a liberated woman, Valentine's Day isn't just for women to get gifts."
Many people buy gifts for significant others when they travel -- or just because. "I remember buying my husband this 100-year-old malt, which set me back something like $200, just because he wondered what it was like," Nolan says. "It was a lot of money for a bottle of whisky."
Estimated cost: The sky is the limit.