7 shopping secrets retailers won't tell you
Why clearance items are in the back
The clearance racks are placed in the back of almost every mall store on purpose -- so you'll be tempted by everything else more expensive in your path.
You have to pass all the new trends and displays, all the sales and promotions. Retailers are betting that your hands may be full by the time you reach that clearance area, so you will not be able to stay there and search for the better deals, says Underhill in his book.
Resist the urge: "Head to the clearance area first to find the best deals," says Kay. "This way, you will have a frame of reference for comparing prices of similar items in other parts of the store and will be able to make smarter choices."