7 shopping secrets retailers won't tell you
When BOGO and 2-fer deals are good
BOGOs (buy one, get one), two-fers (two for the price of one) and bundled-item promotions successfully tempt you into shopping more often and spending more to raise the store's number of sales as well as ticket averages, or amount of each sale. They're not always a good deal for you if you're not familiar with the store merchandise and its regular prices. "You're not saving if you are actually spending more than you planned," says Underhill.
Resist the urge: "Know your favorite retailers, brands, regular prices, promotions and discounts -- and always check the clearance area first to find a similar item on sale to avoid buying two of anything and spending more," says family financial expert Ellie Kay, author of "The 60-Minute Money Workout."
"Ask yourself, 'Do I really need two sweaters or two of the same jeans?'"