12 hot toys under $25 for the holidays
Manufacturer: MGA Entertainment
Ages: 4 and up
Like Mattel's Monster High, Lalaloopsy puts a new toy spin on the familiar fashion doll. Lalaloopsy dolls have the look of old-fashioned rag dolls, with handmade-looking outfits made from repurposed fabric and an animal sidekick, says Gottlieb.
"There's something charming about the use of fabric," says Gottlieb.
Each Lalaloopsy doll also comes with its own detailed back story, a key attribute of many new fashion dolls.