It may sound obvious, but you need to take the time to complete your LinkedIn profile, says Laurie Berenson, president of Sterling Career Concepts LLC in Franklin Lakes, N.J.
"To effectively complete your profile, don't forget three items: a professional picture, a strong headline and a fleshed out summary section," Berenson says.
The picture needs to exhibit professionalism. Job seekers should use a picture where they're smiling and dressed in business attire, Berenson says. Distracting backgrounds are a no-no.
Use the headline -- which Berenson calls "prime real estate" because it follows your profile -- to set yourself apart from the pack.
"The key to writing an effective headline is to include not only your title or job function," Berenson says, "but also your unique value or what you bring to the table that someone in a similar role doesn't have."
And when it comes to the summary, Berenson says to present who you are, what you have to offer and what your goals are. Of course, the summary content should also match what's in your resume.