Market research analysts, marketing specialists
- Expected growth (2010-2020): 41 percent
- Average annual salary: $60,570
- Minimum education: Bachelor's degree
Why the need for market research analysts and marketing specialists?
"Two words: big data," says Beth Walker, chair of the marketing department at the W.P. Carey School of Business at Arizona State University. "The amount of data available on business customers and consumers has simply exploded in the past couple of years."
The data are coming at business from all angles -- cellphones, social media posts, digital pictures and videos, and purchase-transaction records. The information has the potential to reveal insights on individual consumers and isolate quickly changing market trends and demands, Walker says.
Sorting all this information and making it meaningful to businesses is creating more jobs for market research analysts and marketing specialists, she says.
Employment of people in marketing careers is expected to grow 41 percent by 2020, according to the Bureau of Labor Statistics, which says analysts and specialists will be in high demand at research firms, social and civic organizations, colleges and universities, and government agencies.
While you can land a job with a bachelor's degree and a few years of experience, most positions require a master's degree and a strong background in statistical and data analysis.