"When (new parents) think about life insurance, most people kind of focus on what we call 'final expenses.' What does it take to bury me or cremate me, pay off my debts, and so on?" he explains.
But what parents typically forget, he says, are the major bills the family will encounter in the future, such as the cost of sending the children to college. You need enough life insurance so the family would be able to cover these sorts of expenses if a breadwinner dies.
Most new parents in their 30s will need "somewhere between 15 to 20 times their income" in life insurance coverage, says Onofrio Cirianni, a partner with New York-based EisnerAmper Financial and Insurance Services LLC. People in their 40s will need 10 to 15 times their income, he says.
Employers provide many families with a head start toward their life insurance needs. According to the U.S. Bureau of Labor Statistics, 73 percent of full-time workers in the private sector are eligible for some life insurance benefits through their company.
To do a comprehensive analysis of your family's potential expenses in the future and determine how much coverage you need beyond your employer-sponsored life insurance, Cirianni recommends enlisting the help of an insurance agent or financial planner.
Most people get married in their 20s, but it's not uncommon to walk down the aisle again in your 30s or later. A survey released in 2011 by the U.S. Census Bureau shows that the median age for second marriage is about 36 for men and 33 for women.
Life insurance needs are different for those in second marriages, especially when stepchildren are involved, says Sonali Virendra, a vice president with New York Life Insurance Co. In addition to examining each spouse's income, assets and debts, couples also must factor in alimony and child support payments they may be making or receiving, and coordinate with their exes to ensure that all children are adequately covered.
"If you have a family that's now a blended family, you need to now redo (a life insurance analysis) you may have already done in the past," Virendra notes.
Another major life insurance concern facing those in their 30s and 40s is time. Those who are eyeing life insurance, whether to cover a new baby or protect a new spouse, should do so as soon as possible to get the best rates, says Cirianni.
"Unlike investing, insurance always requires someone to be underwritten, and you have to qualify for it," he explains. "There's no better time to look at what amount of coverages you're eligible for than when you're young and healthy."
In most cases, life insurance premiums rise steadily as policyholders age. Plus, the older you get, the more likely you are to develop a condition that could spike your premiums dramatically or even render you ineligible for life insurance altogether, Cirianni says. Conditions such as obesity, high blood pressure, cardiovascular issues, high cholesterol and abnormal liver function can increase your insurance rates by up to 50 percent.
"It's really unfortunate because where there may have been an opportunity to set up coverage earlier in life, they (now) may be stuck with a higher premium," he says.
To sidestep higher life insurance charges as you progress through your 40s and 50s, Cirianni says to start the needs-analysis process early and maintain healthy habits.