Car insurance company trivia: Allstate

Allstate © Photo courtesy of Allstate
  • Founded: 1931
  • Market position:
    No. 2, with 10.01 percent of U.S. auto policies
  • Slogan:
    "You're in good hands."
  • In the autumn of 1930, a year into the Great Depression, a friend and fellow commuter on a Chicago-bound train suggested to Sears, Roebuck & Co. President Gen. Robert E. Wood that Sears expand its services by selling auto insurance by mail. The company chose to name its new venture after a line of automobile tires sold in the Sears catalog.
  • Allstate general sales manager Davis W. Ellis created the "You're in good hands" slogan in 1950 after a hospital used the reassuring phrase about the doctor treating Ellis' teenage daughter.
  • Deep-voiced actor Dennis Haysbert has been Allstate's spokesman since 2003. Haysbert is best known for his portrayal of David Palmer, America's first African-American president, on the hit TV series "24."
  • Dean Winters, who plays the banged-up character, Mayhem, in Allstate's latest ad campaign, has endured scrapes in real life. In 2009, the actor contracted a bacterial infection, collapsed in his doctor's office and suffered a heart stoppage for 2 ½ minutes. It took him a year to recover and make his debut as Mayhem.


Show Bankrate's community sharing policy
          Connect with us

Compare multiple quotes in just 6 minutes


Learn the latest trends that will help grow your portfolio, plus tips on investing strategies. Delivered weekly.


Jay MacDonald

Black Friday kicks off ‘car theft month’

Car thieves are attracted to holidays for good reason: Vehicles are loaded and are often unattended.  ... Read more

Partner Center

Connect with us