Bankrate: You had a successful career, and your entire family has had show business success. When you accept a project now, do commercial concerns enter into it at all?

Talia Shire: I get scared, because how does one go back in? You're always scared that you passed that moment in time. A lot of movies today are demographically organized. I'm amazed that the regular guy on the street knows the grosses for a movie. In the old days, you had at least a weekend to marinate it. You had the opportunity to build your audience. Now, not only is it instantly done, but they're gathering all the information -- what age you are, what you like. I believe filmmaking is intuitive, not demographic, but that seems to be dominating movies because they're such high risk.