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E-cards surge in popularity

Gift Cards » E-Cards Surge In Popularity

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Just when you thought the popularity and ease of gift cards couldn't get any bigger or better, consumers have another instant way to give a gift this holiday season. I'm Kristin Arnold with your personal finance minute.

2011 is the year of the e-card. Big retailers such as Best Buy, Gap and Pizza Hut, among others, and one major card issuer - American Express - all introduced e-cards since last year's survey.

According the National Retail Federation, 57.7 percent of shoppers say they'd like to receive a gift card this holiday season.'s 2011 gift card study surveyed 63 gift cards, eight network-branded gift cards and 55 other gift cards. In all, more than half of the cards in the study were available as e-cards, too.

Outside of the growing convenience of gift cards - most retailers in Bankrate's study also have no dormancy or maintenance fees and most importantly - no expiration dates - making them all the more popular.

To read the 2011 Gift Card Exclusive ... just log onto I'm Kristin Arnold.


Editorial Disclaimer: The editorial content is not provided or commissioned by the credit card issuers. Opinions expressed here are author’s alone, not those of the credit card issuers, and have not been reviewed, approved or otherwise endorsed by the credit card issuers.

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