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7 questions to ask before buying a gift card

Can I personalize the gift?
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Can I personalize the gift?

Card givers and issuers are coming up with new ways to personalize their presents.

Some vendors or loyalty programs will allow you to choose from a selection of holiday designs or greetings. Others also let you upload photos that are printed directly on the card.

Or you can go with something low-tech and high-touch.

Butler suggests getting creative with the way you package and present the card, like hanging the gift card envelope around the neck of a good bottle of wine. Or, as you're buying the card, pick up a few supplies to create a small gift basket.

If your loved ones enjoy your holiday baking, you can also tuck it in a package of homemade cookies or brownies.

"Presentation goes a long way," says Butler.


 

 

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