7 questions to ask before buying a gift card
Can I personalize the gift?
Card givers and issuers are coming up with new ways to personalize their presents.
Some vendors or loyalty programs will allow you to choose from a selection of holiday designs or greetings. Others also let you upload photos that are printed directly on the card.
Or you can go with something low-tech and high-touch.
Butler suggests getting creative with the way you package and present the card, like hanging the gift card envelope around the neck of a good bottle of wine. Or, as you're buying the card, pick up a few supplies to create a small gift basket.
If your loved ones enjoy your holiday baking, you can also tuck it in a package of homemade cookies or brownies.
"Presentation goes a long way," says Butler.