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2008 Gift card study results

Bankrate surveyed the "big four" credit card issuers (American Express, Discover, MasterCard and Visa), the top retailers nationwide and the largest shopping mall operators about their gift card programs. Click on a tab to see details for each. The Bankrate research was conducted by Heather Kuhn.

To see the details for each gift card, click on the name of the issuer.

2008 Gift Card Study comparison chart
Issuer
Free shipping?Fees?Can expire?Buy now
American ExpressNoYesYesPurchase
DiscoverYesYesYesPurchase
MasterCardYesYesYesPurchase
VisaYesYesYesPurchase
Issuer
Free shipping?Fees?Can expire?Buy now
Amazon.comYesNoNoPurchase
Barnes & NobleNoNoNoPurchase
Bed, Bath & BeyondYesNoNoPurchase
Best BuyYesNoNoPurchase
BordersYesNoNoPurchase
CostcoNoNoNoPurchase
CVSYesNoNoPurchase
Dillard'sYesNoNoPurchase
eBay.com---NoNoPurchase
Gap, Banana Republic, Old NavyYesNoNoPurchase
Home DepotYesNoNoPurchase
Kohl'sYesNoNoPurchase
Lowe'sYesNoNoPurchase
Macy'sYesNoNoPurchase
Marshalls, TJ MaxxYesNoYesPurchase
J.C. PenneyYesNoNoPurchase
SearsYesNoNoPurchase
TargetNoNoNoPurchase
WalgreensYesNoNoPurchase
Wal-MartNoNoNoPurchase

 

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Credit Card Averages
Product Rate
Balance Transfer Cards 16.00%
Cash Back Cards 16.34%
Low Interest Cards 10.93%
Rewards Cards 15.80%
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Another study shows the imperfection of credit reporting. Almost 1 in 4 encountered problems with their credit reports.
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