What your car color says about you
Does your car "color" your personality? Car color can act as a psychological shortcut that expresses how we want the world to think about us. Gender and age influence choices, along with what colors are available on the lot.
Of course, that's not all there is to choosing a color.
"Color preferences change throughout time and may differ by region or vehicle type," says Nancy Lockhart, a color marketing manager with Axalta Coating Systems (formerly DuPont), a global car-coating business in Detroit. "The personality of the vehicle is as important as the personality of the buyer. The vehicle style, design and branding can influence color choices.
"A luxury sedan is more popular in black and white colors, but a small and sporty version is widely associated with red and colorful shades."
You can take these observations with a grain of salt, but here is what our experts say your car's color says about you. The rankings in this story are based on the Axalta Automotive Color Popularity Report for 2013.
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