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Top 10 mistakes of home sellers

You've advertised your home in the local paper. You've planted a big "Open House" sign on your front lawn. You've even baked fresh cookies to pass out to potential buyers. So why aren't people lining up at your door?

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Selling a home is a complex, multi-faceted process. From choosing a trustworthy real estate agent to pricing your home accurately and presenting it properly, the selling process can be downright daunting, especially for first-time sellers.
As eager as you may be to close the sale -- perhaps you have a new mortgage or luxury sports car waiting to be financed -- you must not rush the process. Take the time to research the real estate marketplace as well as the credentials of your potential buyers and never hesitate to bombard your agent with any questions you may have.

You don't want to fall victim to Bankrate's top-10 list of sellers' biggest mistakes:

1. Overpricing your home.
It's important to be realistic about the value of your home. "Sellers must make their agents present them with objective criteria for pricing," says Terry Hankner, a Realtor with Comey & Shepherd Realtors in Cincinnati, Ohio. "Comparative information is most critical in getting a house priced properly." While all sellers are tempted to see how much they can get for their homes, Hankner says once you ask for too much, it's hard to ask for less later on in the process. "You run the risk of buyers thinking 'Oh boy, I wonder why they had to reduce this one. There must be something wrong with it.'" To get a realistic assessment of your home's worth, research the cost of similar homes in your neighborhood and price it accordingly.

2. Not displaying curb appeal.
You don't have to invest thousands of dollars into redecorating your home. But there are some basic steps you must take to present your house in the most positive light. "When people drive by a home they're either turned on or turned off. There's nothing more important than the exterior of your home," says Richard F. Gaylord, a broker with RE/Max Real Estate Specialists in Long Beach, Calif. "I once showed a home that was magnificent. But it had an old, ugly front door that hadn't been painted in years," he says. "People were only able to focus on that front door."

3. Overdoing home improvements.
Don't go overboard with staging your home. "You don't want your house to be so pristine that it feels cold or so overdone that it looks like it's out of a magazine," says Allyson Bernard, 2005 regional vice president for the National Association of Realtors. "You want it to feel warm and welcoming." Do, however, spruce up the yard, plant some flowers, de-clutter the home's interior, rid the home of unpleasant smells, and apply fresh coats of paint to all walls and doors.

4.Misunderstanding the buyer's offer.
Carefully reviewing and understanding the offer or purchase contract is imperative. Here are a few things to look for: How much deposit the buyer has agreed to put down -- is it a significant deposit? Has the buyer asked for some credits to cover loan costs? Is the offer contingent upon the owner selling his or her current home? If so, how is the selling process going? "In most cases that contingency stays into effect until their deal closes so you better find out if their home is priced properly," Gaylord says. "These kinds of things are worth investigating."

 
 
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