While virtual banks try mightily to attract customers looking for low-cost checking accounts, other online companies concentrate on lending money. They figure that doing business online saves money, so they can lend at attractive terms.

The pioneer in this business is NextCard, which started taking credit applications online in 1997. NextCard promises instant approval and allows consumers to customize cards. For example, they can get a card with a low introductory rate that jumps higher after a few months, or get a card with an interest rate in the middle that doesn't change. One of the more successful virtual banks, Juniper Bank, offers checking accounts, but its primary marketing focus is credit cards. Juniper carpet-bombed America in autumn 2000 with direct mail offers for its cool-looking, translucent credit cards. Six months later, Juniper had 140,000 accounts. Most were credit cards, a spokesman says, but the bank expects some of its credit card customers to open other types of accounts as they get more comfortable with the service.

Credit cards aren't the only game in town. Some lenders offer instant lines of credit with online retailers, and other lenders offer mortgages and car loans.

NextCard and a competitor, eCredit, provide access to instant credit for customers of online retailers that sell big-ticket items such as computers, jewelry, furniture and art. NextCard will extend credit to online customers of Diamond.com and Etronics, for example, while eCredit finds lenders who will extend a line of credit to online retailers including Gateway and Hearts on Fire, a jeweler.

Several companies are in the online mortgage business. Among the most prominent mortgage lenders are E-Loan, E-Trade Mortgage and Mortgagebot.com. IndyMac Bank Home Lending is highly regarded but perhaps less known.

E-Loan is the most prominent online provider of vehicle financing. Another well-known company, Lending Tree doesn't lend money directly but acts as a broker, helping consumers find mortgages, auto loans and other types of credit.

There always are security risks with entering personal information on Web sites. The transmittal of your information is pretty secure if you can see an icon of a locked padlock at the bottom of your browser window. That symbol means that the data in the forms you're filling out will be encrypted when it is sent.