Goblins, ghouls scare
up some big candy sales
comes to candy sales, Halloween makes retailers shriek -- with delight.
Oct. 31 is the candy industry's perennial top holiday.
In 2005, sales of sweets hit the $2.1 billion mark, a 2.3 percent
increase from 2004 Halloween candy sales, reports the National
Giving -- and eating -- candy during key U.S. holidays
accounts for about a quarter of all confectionery sold during the
year, says the NCA. Since 1995, Halloween has beat out Easter when
it comes to candy consumption. Sales during Christmas-season holidays
and Valentine's Day round out the sweets market.
Holidays or no holidays, America's sweet tooth is
keeping candy makers and sellers (not to mention dentists) smiling.
In 2005, each American consumed 26 pounds of candy.
Of course, that's an average so some of us made up for friends and
family with more willpower. The U.S.
Census Bureau reports that much of that candy probably was eaten
by kids the evening of Oct. 31 and the next few days.
help drive the economy
Consumer candy cravings also were a big contributor
to the U.S. economy.
Census researchers report that 1,198 manufacturing
establishments in 2005 produced $13.6 billion worth of chocolate
and cocoa products. It took 38,718 employees to make the goodies,
with California and Pennsylvania leading the nation in the number
of production facilities. The Golden State had 128 chocolate operations;
121 were in the Keystone State.
Another 477 establishments manufactured nonchocolate
confectionery products in 2005. They employed 21,389 people and
shipped $7.6 billion worth of goods that year. California again
led the nation in this category, say Census statisticians, with
Candy corn makes up a good portion of the nonchocolate
goodies produced each year. More than 35 million pounds of the multicolored
miniature triangles are made for Halloween, according to the NCA.
That's enough to circle the moon twice (if laid end-to-end) and
still leave plenty of candies to fill 600,000 bushel baskets to
additional Halloween and candy facts:
- Around 36.1 million trick-or-treaters
hit neighborhood streets on Oct. 31, 2006 -- down by 45,000 in
- There are 109.6 million potential stops
for the goody seekers. This is the number of housing units the
Census Bureau says are occupied year-round.
- While Americans
love candy, they are no competition for the Danes. Denmark's residents consume
approximately 36 pounds per person each year.
Older children are significantly more likely to prefer chocolate than younger
children. The younger consumers prefer hard candies.
first milk chocolate was created in Switzerland in 1876.
melting point of cocoa butter is just below the human body temperature, which
is why it literally melts in your mouth.
typical 1.5-ounce chocolate bar contains 15 percent
of the recommended daily value for riboflavin.
just how do you gauge your Halloween candy needs? You can start by counting the
number of 5-to-13-year-old kids who live in your area. That's the primary age
range, says the Census Bureau, of candy seeking ghouls and goblins.
don't forget to get a little something for the older "kids." Ninety
percent of parents admit to sneaking a few goodies from their children's trick-or-treat
bags. Miniature chocolate bars are their favorite treat to snitch.