Craving a new car? Jonesing for a jalopy? Mooning
for a minivan?
Yep, getting a new set of wheels is one of those wonderful
sources of high-octane excitement -- but don't get too revved up,
Rover! The myriad decisions regarding car buying are ones you want
to make with a clear head.
"Car-buying is, or should be, a calculated decision,"
notes John Mondin, an auto travel counselor with AAA. "It's
a major purchase."
So, before you go cuckoo for that coupe or raving
for that roadster, consider these top 10 mistakes car buyers make
-- before you have the "showdown
in the showroom."
1. Ignoring your needs.
To paraphrase the immortal words of Mick Jagger, you can't always
get what you want, but at least in the realm of cars, you're much
better off with what you need. Sure, SUVs are all the rage, but
do you need one to drive the mile and a half to bingo every Sunday?
Is that racy red sports car really the best choice for your family-of-five-kids-and-growing?
"Don't let a mid-life crisis guide your decision,"
cautions Mondin.
"Getting a spiffy new sports or status car
may give the buyer an immediate lift," adds Miriam Biddelman,
a private-practice psychotherapist. "But while the lift may
not last, the bills surely do. This is not a good path to go down."
2. Showing your hand.
"This is a business transaction," points out Paul Calisi,
president of the AAA of New York's Auto Buying Program. "If
you fall in love with a car, be sure not to overreact and get
too anxious. Give yourself some time to sit back and make sure
it's the car for you." In short, don't let your heart rule
your head -- it can lead to aching in both body parts. Also, keep
a grasp on reality. If you can afford $20,000 and the object of
your affection lists for $30,000, you might be able to negotiate
it down to, say, $27,000; but there's no way you're going to be
able to buy it for $20,000 unless there's a $7,000 rebate.
3. Bad research and no research.
Buying a car is not rocket science, but you could compare
it to a high school term paper. To do it right, you've got some
homework ahead of you. The good news is that with the advent of
the Internet, a world of information -- never available to our
parents and grandparents -- is just a click away. And usually
for free. Resources such as Kelley
Blue Book, Edmunds.com
and Autobytel.com
provide tons of information on pricing, rebates, holdback incentives,
options, packages, interest rates, negotiating techniques, reviews,
forums and much more. Walking onto a dealer's lot with no information
is like walking into the lion's den. And relying on a dealer for
information is just slightly better.
4. Picking
the most conveniently located dealership.
No, they're not all the same -- not even for the
same exact makes and models. Ask around -- learn
from friends' experiences. Also, determine your
seller's C.S.I. (Customer Service Index), which
is a ranking generally maintained by automakers
for the dealerships that sell their vehicles.
The C.S.I. is a reflection of how well an individual
dealer satisfies its customers both in terms of
sales and service. "You can also check dealerships
with the Better Business
Bureau," points out Mondin.
5. Going by payment, rather
than price. This is an easy mistake to make, since most
of us budget, and therefore think, in terms of monthly figures
rather than going by grand totals -- and gee, paying only $400
per month sure sounds better than, say, $500, even if the car
payments do drag on a bit longer with the former. But you've done
yourself no favor in getting the dealer to agree to the lower
figure. Why? Because the dragged-out loan means more interest
charges for you -- and more profit for the seller. In short, keep
an eye on the long-term total, not just the monthly payouts.
6. Prematurely talking trade-in.
This is another easy trap to fall into because dealers
love to play the trade-in game. Don't let them muddy the waters:
Negotiate a satisfactory price for the car -- then bring up your
trade-in. Another thought: If you bring in your old car all cruddy
and dirty, the appraiser will rightly assume you don't put much
value on it yourself.
7. Not shopping interest
rates. Too many car buyers ignore the importance of shopping
interest rates, apparently thinking that if the payment fit into
their monthly budget okay, it must be all right. But unless you
have excellent credit, you're most likely better off getting your
financing elsewhere. The little differences in the numbers can
be huge. Consider this: $20,000 financed over five years at 3.9
percent costs $2,045.80 in interest. The same deal at 7.9 percent
costs $4,272.20 -- a difference of more than $2,226.
8. One-stop shopping at
the dealership. The big advantage to doing that is convenience
-- but in terms of financing, if you shop around via local banks,
credit unions and other lenders, you may well get yourself a better
deal.
Other things you should shop around for: various
add-ons and accessories. Don't buy more than you need, and for
what you do want, consider other sources. But before you get too
bare bones about it, remember that some safety options -- such
as anti-lock brakes and side-impact airbags -- can reduce insurance
costs, a major consideration.
9. Going it alone when you
can use a helping hand. If hassles give you headaches and
negotiations make you nauseated, turn it over to a higher (horse)power.
For example, the AAA Endorsed Auto Buying Program nets members
special pricing through authorized dealers. To learn more, log
onto aaa.com;
or become a member by calling 1-800-JOIN-AAA.
10. Thinking it's over before
it's over: Or, in the case of car buying, it ain't over
'til the business manager sings. You may think you bought your
car once the sales manager shakes your hand and tells you what
a great deal you got. But beware the business
office, often called the finance and insurance office. Dealers
often make as much money in this room as they do on the showroom
floor. Insurance, dealer add-ons, extra fees and interest rate
changes are among the common ploys you could get clobbered with
on your way out the door.