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Deal Masters

Illustrations by Brandy Kesl

The Donald Trumps of the world. "You're fired!" No, actually, if you have a fairly strong personality, these folks would be fun to know. They make up 11% of the wealthy* population.

  • Average age: 49
  • Have amassed the greatest wealth, self-made, self-reliant
  • Built wealth by setting goals, working hard, being persistent, taking risks, relying on their own financial know-how
  • Segment comprises the largest number of small business owners
  • "Winner takes all" attitude
  • Confident and optimistic
  • Enjoy the challenge of making money
  • Think about financial situation daily -- source of challenge, fun, and happiness
  • Lost the least in the bear market
  • One of the least charitable groups
  • Living their dream, little inclination to stop working
  • 62% would rather be stressed than have nothing to do

*Wealthy is defined in this survey as $1 million or more in net worth, not including the primary residence.

Source: The Phoenix Companies Inc.

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