"You want to find someone you can build a partnership
with, someone with whom you can easily relate," says Leach.
Currently there are no state licensing requirements
"Coaching is like
a lot of other professions, it's up to the individual or group hiring the coach
to look into their credentials," says Daniel Martinage, executive director of
International Coach Federation, whose organization credentials coaches and accredits
coach training programs.
"Find out whether and where the coach
received training and how many hours of experience they have coaching," suggests
Martinage. "Take the time to find the right person for your needs. You want to
be clear about what you're looking for and be sure the person you hire fits your
Cost of success
a coach can be pricey. Fees range from $200 to $800 a month depending on the coach
and on the number of sessions held per month.
begins with either a personal interview or phone interview that assesses needs,
defines the scope of the relationship and sets priorities for actions.
clients and coaches talk once or twice a week in the beginning," says Walton.
"Some people go every other week. It depends on how you choose to set it up."
coaching relationship can last anywhere from 30 days to a year or more depending
upon the goal and the individuals.
"It usually takes about
three to six months to achieve sustainable change without slipping into the habits
of the past," says Walton. "It's very individual. Change is certainly possible
to do in 30 or 60 days."
About 80 percent of coaching is done
by phone and is therefore not limited by geography says Leach, who practices from
Santa Barbara, Calif.
"Phone coaching supports people's lifestyle.
They can 'meet' with their coach and not lose any time traveling. It can be done
on a lunch hour or between other appointments. The focus can be complete because
there are no distractions on the phone," she says.
benefit is that you can work with someone anywhere in the country -- or the world,
Practice makes perfect
If you hire a coach, be prepared to work.
"Homework is a big
part of the work we do in coaching. Whether it's buying a book, writing a memo
or cleaning your desk and developing a plan for keeping it clean -- there's work
to do," says Weinstein, an adjunct professor of marketing at the University of
"I'll often say, 'For this week, write a memo about
falling through the cracks -- listing everything that's not getting done -- and
begin to work on a program of action on how to change that, including prioritizing
tasks. Then the next session we will go over the plan.'"
may seem basic, but if no one is holding you accountable, it often doesn't get
Could some people have done the same thing without
"Certainly some people could and do accomplish great
change without a coach. But having a coach makes it easier, more fun and cuts
the time it takes to accomplish the goal," says Walton.
seen transformations that are amazing."
To find out more about
coaching you can log on to the International
Coach Federation Web site.