Many consumers won't shop around unless it saves
them some serious cash, typically 10 percent or more of the purchase
price. In a recent survey, consumers were asked how much they would
have to save on various products to make comparison shopping worthwhile
for them.
It turns out most of them could save more than they
said they needed if they would only try.
Here's a look at various products and how much those
consumers said they would have to save to get them to comparison
shop.
| Product
|
Needed
Savings |
| Regular, unleaded gasoline,
10 gallons |
$2
|
| Two-day car rental |
$25
|
| Plane ticket, round trip |
$75
|
| Auto insurance, annual premium
|
$100
|
| Term life insurance, annual
premium |
$75
|
| Color TV, 27-inch |
$50
|
|
Long-distance phone service, one year
|
$50
|
| New car priced at $20,000 |
$2000
|
| New car loan, interest and fees |
$500
|
| Used car priced at $5,000 |
$500
|
|
Source: Consumer
Literacy Consortium
|
