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You're going to buy
some gifts online this holiday season, right? You and about 23 million
others, according to a study by the Boston Consulting Group.
But you're not going to buy the gifts listed
in The 12 Days of Christmas because, believe it or not, technology
has advanced too far to get all those goods and services
over the Internet. Don't blame the 'Net. Blame milking machines.
I set out to discover whether it was possible
to buy the presents mentioned in the holiday song, using only the
Web and e-mail. No using the phone or regular mail.
The result: You can buy at least nine of the
gifts, and probably two others if you can find dance instructors
who will answer their e-mail. But you can't find eight maids a-milking.
I tried unsuccessfully to find anyone who hand-milks
cows. It turns out that technology has rendered old-fashioned dairy
farming obsolete. Even Amish people milk cows mechanically. I couldn't
find nine ladies dancing or 10 lords a-leaping, either, but I suspect
I could have, given enough time. But extra time was a luxury I didn't
give myself, this being the busiest buying time of the year.
The grand total for my gifts was $11,778.95.
That price doesn't include hiring milkmaids, dancing ladies or leaping
lords, but it does include 10 powdered wigs. After all, a guy jumping
around is just a guy jumping around -- but if he's wearing a powdered
wig, he's a leaping lord.
I didn't include the costs of shipping and transportation
because they would vary depending on where you live and how fast
you want stuff.
Some Web sites mentioned here are designed better
than others. I drew the line at sites that automatically download
huge sound files (such as birds chirping) without asking your permission
first. Give 'em a lump of coal for wasting your time.
A
partridge in a pear tree
Cuddly Critters of Winterset, Iowa (95 miles northwest of Swan
Lake National Wildlife Refuge), sells a pair of Barbary partridges
for $30. You can ask them to e-mail information. You're giving just
one partridge, so I guess you could plan on a
delicious roast partridge with hazelnuts, then perch the other
partridge in the pear tree. You've got to plan ahead, though: Gary
at Cuddly Critters e-mails that he's out of Barbary partridges until
next July.
Now you need a pear tree. Brandt's
Fruit Trees in Parker, Wash. (60 miles southeast of Goose
Prairie), will be happy to send you one. An example of the D'Anjou
variety, 5 to 7 feet tall, would cost $8.55. As it matures, it will
bear green fruit.
Not every online seller takes design cues from
experienced e-tailers such as Amazon.com.
The online retail giants insist on simplicity, usability and fast
page-loading. The Brandt's Web site commits sins that you find in
many mom 'n' pop shops on the Web: Pages filled with animated pictures,
distracting background images and unnecessary Java applets that
take a long time to load.
Two
turtledoves
Acadiana
Aviaries of Franklin, La., is 55 miles southwest of Pigeon,
La., which is appropriate, because doves are so similar to pigeons.
Acadiana sometimes sells European turtledoves for $150 a pair, but
the birds are rarely available. "Very gentle and tame, but
requires a large cage or aviary," a description of the bird
reads.
This is another mom 'n' pop Web site, with quirky
navigation and unnecessary animations. Here's a tip: to freeze distracting
animated graphics, tap your keyboard's "escape" key. Usually,
this works.
Three
French hens
There are two ways to define a "French hen." Is that
"French" as in French fry, or French as in French Impressionism?
Let's go with "French," because I want to stick with American
retailers. Besides, French farmers might go on strike at the drop
of a chapeau.
So off I go to the Web site operated by Murray
McMurray Hatchery of Webster City, Iowa, just south of Lyons (like
the city in France) Creek. You can buy White Rock pullets from the
company at $1.80 each. The problem is that the minimum order of
chickens is 25. Maybe you can sell 22 to hungry neighbors.
While the Murray McMurray site has been professionally
designed, its pages come as slow as, well, Christmas. Get used to
it; you'll encounter glacial shopping sites all over the Web.
Four
calling birds
You can find lots of calling birds for sale on the Web. Let's
choose four varieties, based on cool names, from the Cockatoo
Connection of Woodlake, Calif., a short drive from Our Nation's
Christmas Tree in King's Canyon National Park.
We'll pick a military macaw ($600), a Major
Mitchell cockatoo ($3,500), a Princess of Wales parrot (for just
$175, don't expect a Diana look-alike) and a double yellow head
amazon ($600). You can order the birds by e-mail.
Do you feel nervous about e-mailing your $4,875
order? Remember that in the unlikely event that a crook intercepts
your e-mail, you're liable for only $50 in fraudulent charges.
Five
golden rings
After you sprang $3,500 for a cockatoo, it's OK to save coin
on the rings. Head to Cheaper
Jewelry of Kingston, Pa., and plunk down $175 for five small
14-karat gold rings. They're just $35 each, but it's the thought
that counts.
Cheaper Jewelry hired Yahoo
to run its Web site. If you have a Yahoo ID (you get one if you
sign up for Yahoo e-mail), information about you is entered automatically
into an order form when you buy from Yahoo-affiliated stores such
as Cheaper Jewelry.
When I tested the jewelry store's site, I was
surprised to discover that Yahoo knows my home address, business
address and phone number. If I set up a Yahoo
Wallet, I could order stuff from Yahoo-affiliated stores without
typing in a credit-card number. Microsoft does something similar
with its Passport,
and so do independent, sophisticated e-commerce sites such as Amazon
and eToys.
Knowing what Web retailers know about you might
give you the willies. Or you might feel pleased by the convenience
of not having to enter all your personal information every time
you buy something over the Web. If you're like me, you feel a little
of both, but mostly you like the convenience.
Six
geese a-laying
Metzer
Farms of Gonzales, Calif. (18 miles south of Salinas, home of
the acclaimed Camerata
Singers, who perform Christmas choral music annually), sells
Chinese geese for $5.80 each, plus 85 cents to determine the sex
of each goose. Chinese geese are acclaimed for their egg-laying
prowess, according to the Web site.
Now, Metzer doesn't sell adult geese. If you
want six adult Canada geese (they aren't as pretty as the Chinese
geese), head to Uncle
Tom's Farm of Gardiner, Ore., and plunk down $60 each. I would
buy from Uncle Tom's Farm because you need grown-up geese to lay
eggs.
Metzer's online
order form warns that it is not a secure communication. That
means that, theoretically, someone could intercept the transmission
when you send your credit-card information. I worry
more about what a restaurant waiter does with my credit card when
he whisks it away.
The major Web retailers set up secure browser
pages to transmit sensitive information such as credit-card numbers.
You can tell that you're on a secure Web page if you can see a little
padlock in the bottom margin of your browser program's window.
Seven
swans a-swimming
Surf over to Tropical
Birds of Paradise of Grass Valley, Calif. (not far south of
Partridge Road), which sells mature male black swans for $375 each.
The order form doesn't include a place for your
credit-card number. Maybe you can e-mail it.
Eight
maids a-milking
Ta-da! The trouble starts here: you'll have a hard time hiring
people over the Internet, and you'll especially have trouble finding
eight milk maids. I couldn't find any, although entering the phrase
"milk maids" in a search engine yields results that would
make you blush.
Nine
ladies dancing and ten lords
a-leaping 
Somewhere, I'll bet you can hire 19 dancers and leapers from
one place, maybe a dance studio. But I couldn't get anyone at a
dance studio to answer my e-mails. I looked for American ballet
companies, but none seemed to offer the possibility of hiring dancers
for a private performance.
I'm sure that a gift-giver with plenty of patience
and pocket change could find a dance school or ballet corps willing
to help. Maybe dance schools will answer my e-mails after this story
is published -- too late.
OK, let's say I found some dancers and leapers.
To make the men look like lords, I would make them wear powdered
wigs ($55 each) from Costume
World.
Order a few more regal items and you can dress
up your whole family/neighborhood/staff as Lords or Ladies from
the grand old Middle Ages and have them cavort through your home/neighborhood/office
dancing and leaping.
Costume World has a rental request form that
is supposed to e-mail your questions to the store. But if you neglect
to fill out all required fields (the Web page doesn't tell you which
fields are required) and click the "send" button, you'll
get an error page -- and you'll have to type in your information
all over again. If only Web retailers would follow the Golden Rule!
Eleven
pipers piping
This was the easiest group of performers to find, because bagpipe
competitions keep the musical tradition alive in the United States.
St. Andrews Presbyterian College in Laurinburg, N.C. (where Fiona
Ritchie of National Public Radio's "Thistle
and Shamrock" show keeps her archives), has an award-winning
pipe band that you could hire.
"The fee for bringing out a pipe band of
any sort varies depending on the performance time, etc.," pipe
band instructor Bill Caudill writes by e-mail just minutes after
I send him an inquiry. "Nonetheless, if you were to hire 11
pipers from St. Andrews and the performance was within a 2-hour
radius, we would charge between $750 and $1,000. This is a pretty
fair rate and would likely come in with what other bands would charge."
Caudill answers e-mail immediately and the school's
Web site is clean and fast. Details like that give the impression
that he would be refreshing to do business with.
Twelve
drummers drumming
Just as there is a thriving subculture of bagpipe players, a
network of drum corps exists, too. The best ones attract young drummers
from all over North America and Europe. Among them are the Madison
Scouts, based in Madison, Wisc., And its affiliated "brother
corps," the Southwind
Drum and Bugle Corps in Lexington, Ky.
Pat Seidling, director of Southwind, answers
an e-mail message immediately and says it's a "fun question."
He then answers the question and more, which makes him seem trustworthy,
the bedrock requirement for electronic commerce.
Seidling writes that the Madison Scouts just
provided 12 drummers for a nationwide Walgreens TV commercial. The
retail chain shelled out $2,400 for a dozen drummers for a day's
taping. You would get a better deal.
Seidling writes: "Fee I'd ask you for to
provide this service: $2,000, plus a meal provided each member (take
us out to dinner or something)."
Just don't take 'em to KFC and buy 'em each
a bucket of drumsticks.
-- Posted: Dec. 3, 1999
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