We may be buying our stocks
over the Internet, bouncing our telephone calls off of satellites
and paying for everything with plastic, but when it comes
to saving our hard-earned cash, many of us still prefer the
financial equivalent of stuffing it in the mattress.
Bankrate.com's semiannual
survey of 10 major markets nationwide finds that yields on
passbook accounts hover at a decade-low 1.67 percent. Statement
savings accounts fare little better at 1.71 percent.
The best passbook rate in the survey came
from Chicago at 2.03 percent, just ahead of an even 2 percent
in Detroit. The lowest was a tie between Houston and Dallas
at 1.51 percent.
The highest statement account interest
rates among the major cities surveyed, 2.07 percent, were
found in Chicago and Washington, D.C.; the lowest in Houston
(1.44 percent), San Francisco (1.52 percent) and Detroit (1.53
percent).
To see how your financial institution
fared in our survey, click here.
Decline
of savings interest
The October 1999 averages mark the latest slip in the ongoing
erosion of savings interest over the past 10 years. Savings
rates began the decade at 5.2 percent, declined to 2.35 percent
by mid-decade and fell below 2 percent for the first time
earlier this year.
By all rights, such meager returns should
have sent consumers fleeing to higher-yielding alternatives
long ago. Bankrate.com research indicates that short-term
CD yields are at their highest point in 14 months while long-term
(5- to 7-year) CD yields are at their highest levels in nearly
two years. Even relatively short-term six-month CDs, for instance,
currently average 4.36 percent.
Need liquidity? Try money
market accounts, which comfortably average over 2 percent
today, or pick a high yield MMA or perhaps a Money Market
Mutual Fund, because in both cases there are yields to be
had of over 5 per cent.
The latest data from the Federal
Deposit Insurance Corporation shows personal savings accounts
virtually neck and neck with certificates of deposit as America's
preferred savings vehicle. Based on FDIC first-quarter 1999
figures for commercial banks and savings and loans, savings
accounts totaled $1.61 trillion, narrowly edging CDs at $1.59
trillion. Money market accounts ran a distant third at $913
million.
But the money markets are gaining as people
see them more and more as a way to add earnings to liquidity.
Penny-wise,
pound-foolish?
To get some perspective on the rate differentials, let's run
the numbers on Joe Average. If Joe left his entire $20,000
savings in a passbook account earning 1.75 percent for 10
years, his interest earnings would be $3,500, for an end balance
of $23,500. Even if he'd only put half of that into a 5 percent
CD, he would still have nearly doubled his earnings, $6,750,
for a balance of $26,750 at the end of the decade. Had he
bought the $10,000 CD and dumped the rest into a money market
account paying 3 percent, his nest egg would have grown by
$8,000 to $28,000, an increase of $4,500 over what his savings
account would have earned him.
For a nation driven to shopping the best
deals on home mortgages, car loans and credit cards, is our
lackadaisical attitude toward low-yielding savings a sign
that we are penny-wise and pound-foolish?
Not necessarily.
"Savings accounts are not rate sensitive,"
says Bob McGoffin, a professor at the Graduate
School of Banking at Louisiana State University. "People
do not put money in a savings account for the interest rates;
they put money in savings accounts because they want to separate
their funds but they want to have daily access. Savings are
nothing more than a place to set it aside. That's why the
savings totals stay up no matter what the interest rates are."
Keith Leggett, a senior economist with
the American
Bankers Association, tends to agree.
"I think there are several reasons
why savings accounts continue to remain popular," says
Leggett. "No. 1, they are FDIC-insured, so the consumer
doesn't have to worry about risk. Second, although savings
accounts tend to pay low interest, they do provide the consumer
with liquidity. That is an important asset when compared to
CDs, where you have your money tied up for a specified period.
That's another reason why savings accounts will remain attractive
to consumers. People want to have a rainy-day fund that they
can pull on in case of emergency, but they also know that
it is liquid, they can access it, and it gives them some interest
-- not great, but some."
Shelter
in the storm
While the low interest rates on savings accounts may not be
cause for celebration exactly, they do have their bright side:
equally low inflation. Historically, savings interest tends
to ride just above the rate of inflation.
"Over the last couple years, we've
had a really benign inflationary environment," notes
Leggett. "Inflation over the last year was running at
1.7 percent. What's really going to determine the interest
rate is the inflation picture. If inflation picks up, we will
see the interest on savings accounts also pick up."
Despite low rates of return for customers
these days, the trusty savings account remains one of the
banking industry's pillars, a relatively stable fund in an
increasingly changing and unpredictable sea of assets.
"Bankers talk about the importance
of core deposits, the money the bank views as money that will
be in the institution for the long run," says Leggett.
"They clearly make a lot of their decisions about liquidity
and their ability to lend based upon the availability of core
funds. It doesn't mean they don't use other sources of funds,
but clearly they want that stable money because they know
it's something they can count on day in and day out."
Slow
growth ahead
While a bank passbook seems destined to become a 20th
century curio as new technologies replace it, the reliable
savings account will likely remain a cornerstone of the industry.
Still, Leggett notes that ABA studies
also show that Americans are becoming more aware of, and inclined
toward, new savings options that may yield higher returns.
"Households have changed how they
allocate their wealth among financial instruments. Bank deposits
and savings accounts are stable but they haven't had a lot
of growth in them; they are fairly slow-growth. What you're
going to see is a lot of money is moving into mutual funds
where households are willing to get more return by taking
on more risk. Savings accounts today are more of a precautionary
balance so you don't have to tap into your CD or 401(k)."
Jay MacDonald is a freelance
writer based in Florida
-- Posted: Oct. 29, 1999
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