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| The challenge of raising a rock star |
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Kent and wife, Jennifer, have encouraged Harry to
pursue his dream. But until it happens, he's attending community
college, where he's studying sound engineering.
"An education is important
and not just for the degree," Kent says. "There's a real
learning aspect to just being in a college environment, so we're
encouraging him to go on with college. If that doesn't happen, if
he gets sidetracked by the opportunities in the music business,
so be it. We're not going to deny him that."
Music
for moderns
Peter Spellman, for one, believes your kid can be a star. As director
of career development for Berklee
College of Music in Boston, he spends his days helping budding
musicians become better business people.
The good news is, thanks to the Internet and affordable
recording technologies, the balance of power has shifted toward
the musician and away from the recording industry. The bad news
is, as a result, there's more competition than ever.
"I see a shift from the 'music' business to the
'musician' business," says Spellman. "We may not see a
lot of millionaire artists in this new picture, but we'll be seeing
more and more middle-class musicians making a sufficient living
while still having full ownership rights to their creations."
Harry's timing, it turns out, is pretty good: The
so-called "echo boomers" are just entering their 20s,
prime clubbing age, and they're going to want to dance, dance, dance.
Clubs, especially in college towns, remain the incubator for breakout
bands, although live performance is by no means the only route to
stardom these days.
"Today there are many artists who are creating
success without doing any live performing at all," says Spellman.
"Dance and electronica are huge, and they don't require any
live performance whatsoever, just good production values, good mixing
and arrangements, good desktop tools and connection to the distribution
channels."
Longevity in the music business
today is a question of hats, says Spellman: The more you can don, the better your
chances of survival. As a drummer, songwriter and self-taught recording engineer,
Harry is on the right track. Other musical hats that can increase your income
stream include arranger, sound designer, scorer, music editor, jingle producer,
educator, even music therapist. Corporations are increasingly developing their
own proprietary music divisions as well, where Dilbert, strangely, is meeting
Mick Jagger.
Spellman says the future for many original artists
will lie outside the traditional music industry in niche markets,
where the artist handles more of the tasks of promotion and distribution
but keeps more of the profits as well. He says that by abandoning
artist development in their rush to profits, the major record companies
have overlooked the reason they were invented in the first place.
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