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Fame & Fortune: Rev Run Simmons
'My main business is giving -- the money
comes back to me' |
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Bankrate: When Run-DMC
started getting big, how did you handle all the money that came
in?
Rev Run:
I gave it to my dad, and he put it in an account. I'd look up, "Wow,
$400,000, $500,000, whoo hoo!" I didn't know what to do. I
came home in '86, he said, "Here's a house you should buy --
it's $150,000." "OK, daddy." I was young; I didn't
know what to do with the money. I didn't understand finances. What
I did understand was I was rich. More pizza, more weed, more beer.
Be a bigger kid. Money only magnifies what you're already doing.
I knew I could buy another 40 ounce bottle of beer. I didn't have
any real goals about money, aside from more of what I was already
dealing with.
Bankrate: How did you
start to learn about handling your finances?
Rev Run: When I made it
to Bishop Jordan. That was in 1991. He was a bishop of a church
called Zoe Ministries, and he taught on wealth. And he taught good.
He taught us how to handle wealth, how to circulate wealth. He taught
us about circulation of money --- how to tithe, how to be charitable,
how to keep money flowing in your life. I'm still with Bishop Jordan
now. He taught me about real estate. That $150,000 is now an almost
$6 million house in Saddle River, N.J. He taught us that being charitable
and letting go actually brings money back to you, so his main interest
was putting money where it likes to be. He explained that Donald
Trump is rich because he gives people entertainment. He'll buy a
hotel and you can have fun in it. There's always life around his
money. So he taught us that money needs to have a place where it
can express itself and give itself, not just sit stagnant.
Bankrate: Was your brother
involved in helping handle your finances?
Rev Run: It was Bishop
Jordan, but also, Russell saw something. We did a business deal
together for sneakers. For some reason, I have a sneaker anointing.
When I get around sneakers, Adidas and stuff, it just seems to sell.
I don't know why, but God seems to want to bless me through sneakers.
So Russell said, "Let's do a 50-50 split on the sneaker part
of my company, and it exploded. "Ah, ha! I knew Joey had sneaker
anointing that we could explode into $100 million!" I always
make the joke to him that if he had a crystal ball, he wouldn't
have given me 50 percent. Because I said, "Give me some money
upfront," and he says, "No, no money upfront. You make
this thing work." I was a 50 percent owner with Russell Simmons,
and it exploded into maybe $150 million within three years. I am
now the president of Phat Farm Footwear and the CEO of Run Athletics.
Run Athletics is a manufacturing, distribution and design company,
where I make Phat Farm Footwear, Arthur Ashe sneakers and Legacy,
and I mind the sneaker business. My joke as a priest is, I'm saving
the soles of men.
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