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Fame and Fortune: Vanilla Ice
Reality TV and real estate pad the rapper's pockets
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Bankrate: Speaking of work -- what are you working on these days?

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Vanilla Ice: I have a new tour, 100 shows. I just got back from Canada. Then, I'm touring all over America, then Russia, Prague, Amsterdam. I'm doing a voice-over for an animated series, "Bucky and Poncho," for Adult Swim (an adult-oriented programming block on the Cartoon Network). I'm doing a tour with Insane Clown Posse, the "Hallowicked Tour." I'm doing all kinds of things. I'm working on an album to come out next year, "31 Flavors." Things have picked up a lot, TV has helped. I'm on TV a lot: "Celebrity Survivor," MTV's "Damage Control." I have a whole subculture flowering.

Bankrate: You are concerned about keeping your image real. How did appearing on "The Surreal Life" fit into that? You seemed a lot more mature than anyone there.

Vanilla Ice: It was like a normal person walking into a circus. I didn't know what would happen; I didn't know who else would be with me. I had it written into my contract that I could walk off at any time. You see, I had a little hint that they were going to try to humiliate me. I met Tammy Faye. I didn't know who she was, I don't watch televangelism shows. But I talked to her and got to know her. Then, I saw Eric Estrada. I thought, "My mom would love this!" She about had a heart attack when I called her and told her Eric Estrada was there. Then, there was Ron Jeremy, the legend. He's really intelligent. I still remain friends with him; he calls every week. He taught me to lighten up, like when we went into the karaoke bar and they wanted me to sing. I've lightened up. Therapy comes from all corners. These days, "The Surreal Life" seems even more set up; they all hate each other. They're doing it to stimulate their careers. I could care less about stimulating my career. I was in it for the adventure. If it were cheesy, I'd have walked off. I was not going to let them humiliate me. I wasn't even going to do it. They were like, "Please, we'll give you more money." But, it wasn't about the money.

Bankrate: You are purposely trying to market to a younger, pierced crowd. Why?

Vanilla Ice: Honestly, the audience picks us. Rap music is for young people. The people who are my age, who were listening to "Ice Ice Baby," are into mortgages, babies and Starbucks. If I had been doing regular songs in 1991, I wouldn't have had a chance in hell to have a comeback. I'm like the Grateful Dead, I have people coming 600, 700 miles to see my shows. If I have a show in Montana, they'll be people who come from New York. I'm on a first-name basis with many of them.

 
 
Next: Therapy came through for me.
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