| Clint
Black shakes up the Nashville music business | | |
| Bankrate:
That's certainly different for Nashville. You might revolutionize the business.
Clint Black: It's
possible to do that, certainly. People are crying out for change. There's a huge
gulf between the label and the artist right now. The labels are all consolidating
and trying to cut costs, because they have offices on Madison Avenue and in Tokyo
and Germany, and they've got a lot of fat. Equity has one office, and it's in
Nashville. And the largest ownership group eventually will be the artists. Bankrate:
Nashville seems so confused right now about what kind of music it should be making
and marketing -- whether to keep it country or go more in the pop direction. How
do you know which way to go yourself? Clint
Black: Well, I've always made records my way. That's unusual in this town,
because a lot of these things are done by committee. It would be frightening and
unreasonable to me if the decisions ultimately were made by the record company.
A company like RCA has a few dozen artists under its umbrella. And while I'm going
to live and die by what I do, the record company is going to live and die by what
it does multiplied by 24. Ultimately, it has to come down to the individual. And
I didn't meet too much resistance at RCA, although there were times when I was
urged to record other people's songs, and I couldn't do that because I still had
plenty of my own. Bankrate: Is
that why you parted company with RCA? Clint
Black: No, it was the end of my deal, and I was ready to move on. And I
wasn't going to put out an album until I was secure with where it was and how
it was going to be done. Right now [with record company consolidations], you could
sign with Sony and then suddenly be back at BMG (RCA). You have to understand
the corporate structure of a major record company, and know that sometimes desperation
drives the executives' decisions. The major labels are always about being a company.
They might as well be selling Frisbees as music. It's hard for artists to understand
and appreciate that, because in most cases, we are not educated in business, and
don't know anything about accounting or production, even though we are surrounded
by great people who do. You really have to stop and consider a lot to keep yourself
from getting injured personally. An artist just wants to make his music, but somebody
might be losing his job because he's not meeting the bottom line. Bankrate:
You had a very public lawsuit with your first manager, which must have
taught you a lot about how the music business really works. Clint
Black: Yes, I went through the fire. I put all of my faith in one guy,
and ultimately that faith was shattered. Like a lot of artists, I went into this
business hoping that I would never have to know anything about the business. It
was, "I'll do my job, you do yours, and nary shall the two meet." I
thought I would be just as happy as a clam. But I ultimately learned that the
happy clams are not the ones that get eaten. |