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Let your conscience be your guide

You're hip. Happening. Know it all. Been there, done that. You're down with the people and down on big business. But, suddenly you find you're making real money instead of daily bread. You like the way that feels. It's OK. Greed isn't good -- it's grrrrrrreat! But there's a voice inside your head that keeps telling you that if you don't watch out, you'll be buying a gas-guzzling, cherry Range Rover with a faded bumper sticker that says, "Die Yuppie Scum!"

Relax. You can still make money and have a conscience  by owning socially responsible funds. These funds can be a great way to invest your money in companies that aren't capitalizing on child labor on Kuala Lumpur, or deforesting the planet to make better soap.

But while investing in socially responsible funds may be nothing more than a performance placebo for your post-capitalist mind, some funds can and do help you profit without making you feeling like you've just shaved your underarms. There's even a subset of socially responsible funds, often referred to as faith-based funds, aimed at religious investors. The Noah fund (NOAHX), for example, is designed to appeal to evangelical Christians, so it doesn't invest in companies involved in abortion services or pornography.

In fact, the following portfolio will help you answer the primary ethical investing question for yourself: Can you do well by doing good? Yes, you can.

If you're afflicted with the view that money is the root of all evil -- despite the obvious fact that it would be hard to build a church or animal shelter without it -- this portfolio is for you. These funds will give you a well-diversified portfolio in terms of asset classes (stocks, bond, and cash), industries, investment styles, and market capitalizations (the size of companies in which the fund invests).

A socially responsible portfolio of mutual funds would invest:

  • 25 percent in Ariel Appreciation (CAAPX)
  • 25 percent in Bridgeway Social Responsibility (BRSRX)
  • 25 percent in Domini Social Equity (DSEFX)
  • 15 percent in Pax World (PAXWX)
  • 10 percent in Citizens Income (WAIMX)

The portfolio is a solid blend of mid- and large-cap value stocks and large-cap growth stocks, with a twist of bonds. Cash is at 10%, giving the portfolio some defense and potential offense (if the fund managers see opportunity rather than chaos in the markets, for example).

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The benchmark for socially responsible funds is the Domini Social Index 400, named after its inventor, Amy Domini. Her name sits on the masthead of arguably one of the best socially responsible funds available, the Domini Social Equity fund. The index tracks the performance of 400 companies that successfully pass a slew of litmus tests (for example, socially responsible funds tend to avoid companies involved in "sin" industries such as tobacco, alcohol and gambling).

A few months ago, we profiled the Domini Social Equity fund in "Going Green Without Losing Green." Now, we'll give you the lowdown on the other gems in the socially responsible portfolio.

Ariel Appreciation

Manager Eric McKissack focuses his attention on financials and industrial cyclicals (in a good way), as well as on service companies. The fund preaches the virtues of everything but technology (he doesn't own any tech stocks), which might lead some to ponder if McKissack's real name isn't Kaczynski. Yet the fund has done remarkably well despite the fact that it hasn't been plugged into tech, a feat that can be attributed to McKissack's stock-picking prowess.

Bridgeway Social Responsibility

John Montgomery, the fund's portfolio manager runs a tight portfolio of fewer than 50 issues that's heavily concentrated in the health care, retail, and technology industries. The fund is also a good growth play; the average holding has a relatively high P/E of 27.9.

Citizens Income

Citizens Income is a diversified bond fund led by Gail Seneca -- not that debt is a good thing. I like it for its defense against the current wobbly stock market. Seneca invests at least 65 percent of the fund's assets in investment-grade securities; the remainder can be invested in bonds that are below investment grade, and therefore considered speculative (read: junk bonds).

Pax World

This fund offers a mix of stocks and bonds (as a balanced fund, at least 25 percent of the fund's assets are always invested in fixed-income securities or cash). Co-managers Christopher H. Brown and Robert P. Colin favor agencies that offer loans to home buyers and students -- such as Fannie Mae (Federal National Mortgage Association) and Sallie Mae (Student Loan Marketing Association) -- and companies that build affordable housing for low- and moderate-income individuals.

Two caveats before you emptor.

First, don't think that just because a fund claims it's doing good means that it will do well.

Second, mutual funds can pose a challenge to an ethically inclined investor, since funds often hold shares in hundreds of companies. Getting to know each holding well is not in the cards, especially given how quickly many funds buy and sell their positions. One partial solution is to check out the industry weightings in the fund's current portfolio. This can give you an essential clue to the fund's overall ethical intent. For example, most companies in the following industries might be damned by the typical ethical investor: agriculture, biotech, chemicals, defense/aerospace, and energy. Those things tend to blow up, ruin wildlife, or create mutant species anyway. This portfolio is designed to avoid blowups, and ensure that if you want to, you can truly have a green thumb when it comes to investing.

If you're interested in learning more about how to be good and still make money, you can check out a few useful ethical resources (for a list of books about socially responsible investing, read "The Writing on the Wall." My favorite, the Financial Planning Handbook for Responsible Investors, published by Co-op America costs $5 (however, it's free for members of Co-op America, and you can get a free membership to the organization by sending them clips of media stories about them, such as this one -- print it out, man).

-- Posted: May 8, 2000

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