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13 hot toys for the holidays
By Amy
Fleitas Bankrate.com
Not every holiday has a Cabbage-Patch-Kid-Tickle-Me-Elmo
craze. But that doesn't mean one isn't on the way. So what's it
going to be this year?
"That's usually a last-minute thing. Nobody knows
yet," said Katie McKay, a district manager of FAO Schwarz.
Of this year's hot 13,
three toys have potential to become the "it" toys of the
season -- Hokey Pokey Elmo, Leapster and Barbie of Swan Lake.
One's the
victim of a Wal-Mart price slashing, one of a missed production deadline
and one because, hey, she's Barbie. All these situations mean high
demand that may not be met by existing supply -- an excellent recipe
for holiday-induced toy-wrestling in the mall.
These three toys are part of the Hot (Baker's) Dozen,
a list of the predicted must-have toys for the season. The list
is published annually by Toy Wishes, a magazine for parents. You
may not have heard of the toys on this list, but your children probably
have. Whether you should buy any of these toys for the special children
in your life depends on a couple of factors besides cost: Is it
age appropriate? Is it fun?
Before we get to the hot toys, here's how to know
if your kid will like them and how to get the toys at the best price
with the least hassle.
Should you hold out?
To get the best price -- and in some cases to get the toy at all
-- shop early so you can compare prices. Your best bet is to start
on the Web, then call the stores closest to you to check the prices.
If you wait too long, your only option may be to run to the closest
store and grab what you can before they are all gone.
"By Nov. 1, every new toy is on the shelf. Why
do you need to wait until Dec. 1?" says Jim Silver, co-publisher
of Toy Wishes.
Silver says the results may be grim if you plan to
hold out, hoping for the price to drop. "You can wait for the
sales. Yes, there will be toys on sale but the hot items will be
gone," he predicts.
The worst deal
It's not a bargain if your child doesn't want
it. So do you really need a hot toy?
"It's important to get the right toy -- but not
necessarily the hot toy," says Silver. "You have to understand
what your child's interests are."
Take for example 4-year-old Charles Brenner who was
touring the West Palm Beach, Fla., FAO Schwartz with his mother,
seeing what Santa might want to get for him.
"Sometimes I like it, sometimes I don't,"
said Brenner of one of this year's hot dozen: Hokey Pokey Elmo.
Brenner prefers his old standbys: Spiderman, Teenage
Mutant Ninja Turtles and Rescue Heroes.
"He loves the Rescue Heroes," said Brenner's
mother, Brandy.
"I also like Spiderman cars," said Brenner,
making a beeline for a Spiderman display.
Though he examined the toys on the Toy Wishes list,
none of them seemed to be a big hit with Brenner except the Beyblades
Remote Control Launcher ($39.95 at FAO Schwarz). But at the end
of the trip, Brenner walked out of the store clutching a Teenage
Mutant Ninja Turtles Shell Cycle ($14.00) -- another toy not on
the list.
Is it the right toy?
What's worse than not getting an "it"
toy? Spending a lot on a toy that your child is too young to play
with, says Silver.
Many parents buy toys created for children older than
their child, says Silver, because most parents think their child
is smarter. The toys are generally too advanced for the child to
play with. An unused toy is a waste.
"There's a reason the guidelines are the way
they are. Buy age-appropriate toys," he says.
You should also consider the play-value of the toy.
"Will your child play with it? Will he play with it over and
over?" says Silver.
Is it fun? Silver says toys with advanced technology
might be interesting to adults -- but boring for kids. "If
it's not fun, it's not a toy."
Buy for your kid, not yourself.
Getting a bargain
"There are great toys for $9.99 to $19.99,
and there are tons of great toys for under $25," says Silver.
He recommends that parents on a budget look into buying non-electronic
games, such as board games and card games. There are lots of great
deals, he says, noting that the lack of electronic parts makes games
more affordable. Plus, games are meant for more than one, which
means your dollar gets stretched over several children rather than
just one.
The "it" list
Here are the Hot (Baker's) Dozen toys of the
year according to Toy Wishes. Click on the toys listed below to
get a description of the toy, the recommended age range and pricing.
We've listed the high and low prices we found shopping
at Wal-Mart, KB Toys, Toys "R" Us and FAO Schwarz. We
shopped online and in stores during the first week of November.
Prices may change and may be different in stores near you. Be sure
to compare prices before making a purchase.
13 hot toys for the 2003 holidays
Barbie
"Cook With Me" Smart Kitchen
Barbie
of Swan Lake
Beyblade
Remote Control Top with Launcher
Care
Bears Bedtime Lullaby Bear
BTR
Transformers
Hokey
Pokey Elmo
Formal
Funk Super Stylin' Runway Disco
Leappad
Plus Writing Learning System
Leapster
Multi-media Learning System
My
Little Pony Celebration Castle
McDonald's
McFlurry Maker
Powertouch
Learning System
Neopets
Voice Activated Plushies
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