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Exclusive   Gift Card Study 2007
  STATISTIC: Gift cards are more customized than ever before. American  
  Express now offers nine different cards; Best Buy, 15.  
   
   
Chart: Plastic gift cards

Gift cards at a glance: MasterCard
 
Gift cards at a glance
MasterCard (plastic)
Monetary units
Best Present Holiday & Incentive card:
$5-$2,500.
Key Possibilities card:
$25-$2,500.
Washington Mutual Gift Card:
$25-$500.
Delivery
Best Present Holiday & Incentive card:
USPS (5-7 business days) $3.95 for one card.
Key Possibilities card:
Purchase at Key Bank branch.
Washington Mutual Gift Card:
Standard delivery included in issuance fee (7 business days).
$18 express shipping (2-3 business days).
Fees
Best Present Holiday & Incentive card:
$2.95-$5.95 depending on number of cards purchased.
Key Possibilities card:
Card issuance $3.95.
ATM withdrawal $1.
ATM balance inquiry $0.25.
Refund processing $9.95.
Cards issued in Vt. are assessed a card-issuance fee only.
Washington Mutual Gift Card:
$5.45 issuance fee for cards $25-$200 (includes S&H).
$7.95 issuance fee for cards $201-$500 (includes S&H).
$2.50 monthly maintenance after 12 months.
$15 card replacement or cash-out fee.
Expiration date
Best Present Holiday & Incentive card:
Valid until the expiration date on the card, or until the balance is depleted. Six-month activation. After six months $10 inactivity fee assessed to maintain balance, each month thereafter $3. Card cannot be used if expired unless reissued. Reissue fee $5 for balances remaining on an inactive card.
Key Possibilities card:
$2.50 monthly service fee begins the 12th month after the card was issued/purchased or one month after expiration, whichever comes first.
Washington Mutual Gift Card:
$2.50 monthly maintenance after 12 months; can be used for two years from purchase date or until funds are depleted.
Use
Best Present Holiday & Incentive card:
Use in stores and online or phone using the billing address provided with card where MasterCard is accepted.
Purchase online.
Key Possibilities card:
Use in stores, online or phone where MasterCard is accepted.
Purchase at branch.
Washington Mutual Gift Card:
Use in stores, online or phone where MasterCard is accepted.
Purchase at branch, at participating retailers and online.
Notes
Best Present Holiday & Incentive card:
Purchase online.
Key Possibilities card:
Can be used at ATMs to withdraw cash.
Washington Mutual Gift Card:
Cards over $100 must be shipped to purchaser.
 
-- Posted: Nov. 12, 2007
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