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College costs continue to go up
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Forgive me, I'm oversimplifying a bit. Colleges have a ton of operating costs. And a main driver behind the erection of fancy recreational facilities is the demand for them -- by students and their families.

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Why so pricey?
Richard Vedder, author of "Going Broke by Degree: Why College Costs Too Much" recently tackled this question in commentary published in the Wall Street Journal.

"Universities have discovered what airlines realized a generation ago -- and they increasingly charge the maximum the customer will bear," he says, adding that the scholarships that schools give "go not mainly to low-income students, but to talented students prized by universities seeking to improve ratings on the athletic field or in the U.S. News & World Report rankings."

Vedder, who teaches economics at Ohio University, cites some rather startling statistics in his commentary: "Only about 21 cents of each new inflation-adjusted dollar per student since 1976 actually went for 'instruction,'" he says. "Government subsidies and private gifts given to support affordable undergraduate instruction are often spent elsewhere."

Such as what? Administrative staff, student services, the athletics department (of course) and research, among other things. Meanwhile, a full professor at a public university typically spends only five hours a week teaching class these days, Vedder says.

In other words, the priorities at many colleges have changed. It's all about image. Quality may be waning, but costs are going up nevertheless.

The dark side of financial aid
Meanwhile, the financial-aid picture has also changed over the past couple of decades, moving from a system that mostly provided need-based grants to one that mostly pushes student loans.

And some students are resistant to the idea of taking on loans, particularly those who come from poor families, and they're the ones that would most benefit from a college education.

On a new Web site, Project on Student Debt, Pamela Burdman exposes the problem in her study, "The student debt dilemma: Debt aversion as a barrier to college access."

Her assessment: "A reluctance to borrow on the part of some students and families on the one hand, and an information gap about the possible benefits of student loans on the other, combine to cement the role of loans as the 'shadow side' of financial aid."

Federal loans constitute 47 percent of the student-aid pie, while grant aid from private, institutional, state and federal sources constitutes 44 percent. The problem: Roughly half of grant aid (that's money that doesn't have to be repaid) comes from colleges and universities, which have increasingly been doling it out on the basis of merit rather than need. The result of these trends is a widening gap in both enrollment and graduation rates between those on the low end of the income spectrum versus those on the high end. In other words, the more-privileged kids tend to get their bachelor's degrees.

Meanwhile, the poor kids don't even consider student loans to be a form of financial aid. They're just a financial burden.

 
 
Next: For the young, it's hard to think beyond the next month. ...
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