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Teen girls find the big corporate thing a total
turn-off
Bankrate.com
Small-business owners may have concluded that
today's teenage girls are mainly interested in the almighty buck
working on the fast track in a large corporation. If so, they're
in for a pleasant surprise.
teenage girls are thinking small -- as in small
business -- nowadays, according to a recent survey of 500 girls
and 150 boys ages 15 to 18 by the Arthur Andersen consulting firm.
That's where teen girls (and boys, too) expect
to be happiest in their work and have the most independence, not
to mention a family-friendly work environment, the survey found.
Being a leader is important, teen girls said
in the survey, with 87 percent of them expecting to be in a leadership
position in the future.
When considering future employment, teenage
girls said they would consider owning a small business, being the
CEO of a clothing company, working at a job in health services and
teaching.
By contrast, teenage girls view working for
a large company as merely sitting in an office and making money,
and 87 percent said that they would fit in better at a smaller company.
That's good news for small businesses, which
have a hard time competing with larger companies for staff. Most
teen girls (82 percent) have at least a favorable impression of
small business, while only 65 percent have at least a favorable
impression of large firms.
When assessing their educational goals, teenage
girls are more likely to list medicine or other health services
(17 percent), education (10 percent) and fine arts (10 percent)
as likely majors in college. Though girls say computer knowledge
is important, they are less likely than boys to choose computer
science or computer engineering majors.
The survey, "Bringing Girls into Corporate America,"
was conducted by Lake Snell Perry & Associates for Arthur Andersen
from Aug. 9 to Aug. 16, 2000.
Are you doing anything to attract the next generation
to work for your small business?
-- Posted: Nov. 22, 2000
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