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Direct mail prices and services
By Christine
Selvig • Bankrate.com
 Advertising
your product or service with direct mail may seem to be a throwback
to an earlier, slower-paced time, but it can still be an effective
way to reach prospective customers. But before you start flooding
prospects with advertising mail, do your homework to make sure your
campaign is as effective as possible.
The table below offers examples of direct mailing
products and services from a variety of companies. The information
was gathered online or by contacting individual firms. Inclusion
in this list is not meant to endorse any particular company, but
simply to give small-business owners an idea of the range of mailing
services available and their costs. The services offered and the
prices charged can change at any time.
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Product
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Cost
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Supplier
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Graphic design for a simple direct-mail
package, including outer envelope, personalized letter, brochure,
reply card and return envelope
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$750 to $5,000
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Stock photos
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$40 per photo
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500 announcements with envelopes, white
vellum, flat ink and graphic processing
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$122
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CopyMax
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2,000 6-inch by 4-inch postcards
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$460
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CopyMax
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10,000 4-inch by 9-inch postcards
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$1,795
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1,000 Neenah Classic Crest Classic Cream
-- 110 lb. Cover postcard with two colors, envelopes
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$340
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Mailing labels: one set of pressure-sensitive
labels, demographically selected by area code, age range,
household income and home value
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25 to 100 names cost 60 cents each
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Mailing labels: one set of pressure sensitive
labels demographically selected by area code, age range, household
income and home value
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2,001 to 5,000 names cost 8 cents each
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Mailing labels: One set 4-up Cheshire labels
for Business Finance Magazine subscribers
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$175 per 1,000 names
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One year, multiple use mailing list of new
homeowners
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$200 per 1,000 names
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Do-it-yourself sort and mail basic carrier
route standard mail rate for 2,000 letter-sized pieces
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$324
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5,000 8.5-inch by 10-inch folded post cards,
sorted, bundled, sacked, mailed at the automated rate
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$997 to $1,217
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Eugene
Direct Mail Service
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5,000 8.5-inch by 14-inch laser check letters
designed, printed, labeled and mailed
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$2,407
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15,000 jumbo post cards with four-color
ink on one side and one color on the other side, designed,
printed, sorted and mailed
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$4,438
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50,000 jumbo post cards with four-color
printing on one side and one color on the other side, designed,
printed, sorted and mailed
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$12,972
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5,000 8.5-inch by 11-inch self-mailers,
designed, printed, labeled and mailed
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$2,707
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10,000 4.5-inch by 6-inch postcards, with
heavy printing bulk mailed
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$6,930
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Eletter
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5,000 single-sided, personalized, gray-scale
letters on 20 lb. paper, printed and bulk mailed
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$2,500
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Eletter
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5,000 single-sided 5-inch by 8-inch postcards
with medium ink coverage on 20 lb. paper, printed and bulk
mailed
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$4,200
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Eletter
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Layout, print and mail a coupon or notice
in cooperative direct mailer to 10,000 upper-income homes
within geographic area
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$450
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Layout, print and mail a coupon or notice
in cooperative direct mailer to new homeowners in specific
geographic area
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20 cents to 22 cents per name
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-- Posted: May 22, 2000
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