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Buying an existing business: Importance of the marketplace
 Whatever
is happening in the local market will greatly affect the future
of the business. If, for instance, you're buying a small boutique
and a major mall is planned a few blocks away, you should reconsider.
And what about roadways? Even a simple change in traffic
patterns can drive future customers right past your door. Small
businesses sometimes fold if they are on a thoroughfare that remains
under construction for an extended time. And the construction of
the interstate highway system, closing down Route 66 across the
country in the 1960s, exemplifies the decline of business due to
rerouting of traffic.
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