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Business planning: Choose a business plan style
 A
business plan should spell out the way you will manage, operate
and finance your company. It's not an end-all document, but should
change and expand with your business. It can also be very informal,
depending on what type of business you're in. According to the Service
Corps of Retired Executives, an informal plan is no more than
10 pages long. A more formal plan can be longer and might be presented
when trying to entice venture capitalists and bankers to invest
in your business.
Either plan can be divided into basic sections:
- A description of the business
- A marketing plan
- A management and operations plan
- A financial plan
Introduce your business with an executive summary,
or an overview of your objectives. Some experts recommend just a
few paragraphs, enough to let busy investors know if they want to
read more. Include the who, what, when, where and why of your business.
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