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Steve Windhaus Ask the Small Biz Adviser

Setting up a merchant credit card account

Dear Small Biz Adviser:
We are a cosmetic company and we are looking to set up taking credit cards to help out our customers. Would you be able to direct us into how to get started and who to contact?
Ava

Dear Ava:
Finding someone who will set up your business to accept credit cards is easy. Companies that offer these accounts -- called "merchant accounts" -- are everywhere. Go to your favorite search engine on the Internet and type "merchant account" and you'll be overwhelmed by the choices.

The hard part is making the right choice for your business. You'll have to sort through a huge array of hardware and software choices, and the prices range from puny to astronomical.

The right choice for you will depend on several factors:

  • Are you selling online or offline? Online sellers can expect to pay a premium because credit card fraud is more common on the Web than in a retail store.
  • How high is your sales volume? There are simple and inexpensive options if you only make an occasional credit card sale.
  • Will you be selling from one set locale, or does the equipment need to be portable?

The best thing to do is comparison-shop for the processing service that meets the needs of your specific type of business and the level of credit card charges you anticipate.

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For a more extensive overview of the choices you will need to make, see Bankrate.com's series on merchant accounts.

I wish you well.

-- Posted: May 22, 2001

 

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