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Rebate cards produce winners and losers

Greg McBrideThe first consideration for rebate credit cards is the spending habits of the cardholder. Is the credit card used for a multitude of everyday expenses, or just for occasional indulgences? Is the cardholder a businessperson or owner of a business that would be using the card for substantial charges? The level of spending determines the level of benefits earned.

Also evaluate any annual fee on the card. A low-volume consumer is best to avoid a card with an annual fee as these fees may diminish, or offset entirely, the meager benefits earned. However, the larger volume consumers may find that the annual fee is overwhelmed by the benefits earned on the card.

Rebate cards offer more than just frequent flier miles and cash. Other options include free gasoline, gift certificates for merchandise at particular retailers or for general online use, and even discounts on your next automobile.

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Which reward gives you the most bang for the buck? For low volume users that don't travel extensively, the air miles may not be tremendously enticing, but the idea of cash back or a free fill-up at the pump could provide some lift to a sagging budget.

Those that do travel extensively may find the additional frequent flier miles earned on a rebate card are the difference between being cramped in coach or flying in the splendor of first class, where passengers reportedly get their very own bags of peanuts.

Finally, many cardholders have gotten creative with their cards in order to rack up the rewards. Cardholders have used their cards to invest in savings bonds or to buy money orders that are then used for paying the mortgage or the paperboy, or anyone else that does not normally accept credit cards. The key to getting creative is to do so without overspending. Think about how you can transform regular monthly expenditures into something that provides a repeated reward.

A cardholder that pays the balance in full every month but is looking for some type of reward is a candidate for a rebate credit card. For a list of rebate credit cards, check out the Bankrate.com search engine.

Greg McBride is a financial analyst for Bankrate.com.

For advice regarding your specific situation, please e-mail one of Bankrate.com's Q&A experts or visit the Personal Finance Advice channel on Bankrate.com.

-- Posted: Jan. 24, 2003

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