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Hottest car colors
Looking ahead
While it's likely that conservative color
choices will tend to dominate the car market
for years to come, Webb suggests that there
is a growing interest in more unusual colors.
"People are starting to
want to customize, personalize and express
themselves," he says. "One of the
easiest ways to do that on a car is to change
color."
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| Color Popularity Survey |
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| The numbers reflect the percentage of vehicles manufactured during the 2006 model year in North America, as compiled by DuPont. |
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| No. |
|
Color |
% |
| 1. |
|
Silver |
19 |
| 2. |
|
White |
16 |
| 3. |
|
Gray |
13 |
| 4. |
|
Black |
13 |
| 5. |
|
Blue |
11 |
| 6. |
|
Red |
11 |
| 7. |
|
Light Brown |
7 |
| 8. |
|
Green |
4 |
| 9. |
|
White Pearl |
3 |
| 10. |
|
Yellow/Gold |
3 |
|
Thanks to new technologies and
processing techniques, consumers have color
choices and options that weren't widely available
years ago. One popular trend is colors that
seem to change depending on the light that
hits it and the angle at which you see it.
"It's amorphous,"
says Barb. "Is it gray, is it green,
is it blue? These are cars that seem to have
a little bit of everything." The high-tech,
hue-shifting finishes have tiny metal flakes,
usually aluminum, added to the paints to create
the special effects.
Wong believes another paint trend may make a big impact in the near future. "There's a trend toward water-based paints," she says. It may not look any different on the car, but the paints reduce the amount of harmful emissions known as VOCs, which should pique the interest of environmentally conscious buyers.
And if you want to pick a color that's making a comeback?
Try a deep, luxurious brown, says Webb, who
says that we can thank Starbucks for the reinvigorated
color.
"There used to be a lot
of negative connotations to brown -- like
mud and dirt," he says. "But now
it's a color associated with premium coffee
and luxury."
He says that the Buick Enclave,
a luxury crossover vehicle, has benefited
from brown. Its cocoa exterior is the top-seller
among its color choices.
Surcina predicts that golden
hues like copper and bronze also will be seeing
a resurgence in the next two to four years.
While color trends may suggest what's popular for many, Parker recommends buying a color that you love -- not one that everyone else does. "Don't just buy whatever's on the lot," she says. "Order the color you want, because you're going to look at it every day for years. Let it express who you are."
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