Surviving a call to customer service
By Aviya
Kushner Bankrate.com
You
called your credit card company because you wanted to know
why your interest rate has increased, and all Mandy, the customer-service
rep, wants to do is read from a corporate script trying to
sell you insurance.
Your patience with Mandy is wearing thin. You
begin to wonder: Who is this woman and how can you get her
to actually help you?
While Mandy might remain a mystery, preparing
for your call to a customer-service rep, sticking to your
goals, controlling your temper and understanding how the sales
process works can help you get the assistance you need, say
customer-service representatives, sales experts and consumer
advocates.
Young or just clueless
It might help to remember who you're talking to. Mandy
could be a temp, and she may be just out of high school.
If so, she won't be at the job for long, so
the fact that she can't answer your questions doesn't bother
her much.
"I've spoken to customer-service
representatives who are 17 years old," says Scott Bilker
of DebtSmart.com, and author of "Talk Your Way Out of
Credit Card Debt."
"It's a high-turnover industry,"
says Ramon Avila, marketing professor at Ball State University
in Muncie, Ind., and the founding director of the H.H. Gregg
Center for Professional Selling. "As a person at the
end of the phone, you get beat up a lot. Why would you want
to stay there?"
Probably not for the pay. A recent search
on Monster.com reveals that Discover is hiring representatives
in Phoenix at a "minimum of $9.56 and a maximum of $10.52"
per hour.
An inexperienced representative may not be
your only problem.
"The comment we receive most often
is that there are language barriers," says Michele Johnson
of Consumer Credit Counseling of Nevada. "The customer-service
folks don't necessarily speak proficient English. I
think that's because so many centers are now in India. Our
clients sometimes have trouble understanding what's requested."
Beyond that, she says, she hears a lot about
"lengthy wait times and folks who seem less than eager
to assist."
Be friendly and make small talk
Don't forget your manners when you call, customer representatives
say.
"Try to use their first name,"
says Kerri F. in Kansas City, a former representative and
call-center supervisor with 20 years of experience working
for major card companies and department-store cards.
"Say 'Hi Mandy,' and try to establish
a rapport," she says. The worst thing a caller
can do is "treat them like some kind of lackey."
Sweetness wins every time, says Kerri. "These
people, even in collections, they don't want to be rude. If
people are mad or rude when they first call in, that sets
the tone for the whole call. Realize that it's the situation,
and not the representative."
"In general, you want to stay away
from attacking them personally," says Bilker.
Kevin Abbott of Consumer Credit Counseling
Service of Des Moines tells consumers to stay calm, no matter
what. "Take a deep breath. Explain
the situation. Don't let them get the best of you," he
says. "Sometimes customer service can be cold."
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