|
The qualities that make a good mystery shopper are
the same ones that make a good spy.
You need a good
memory for faces, names and details. You've got to remember what goes on, step-by-step,
during your shopping trip and be able to recall it in graphic detail later. You
may jot down notes afterward, but you can't do it when you're on the job. Acting
ability helps, too. You have to read the scenario the company wants you to follow.
The instructions can get complicated and you have to get it right the first time.
With most secret shopping assignments, you don't get a second chance, says Anne
M. Obarski, executive director and founder of Merchandise Concepts. And
if you get "made," you risk not only your own reputation, but also that
of the company that hired you. The best mystery shoppers
are people who can think on their feet, says Obarski. "Pretend you are the
shopper," she says. "What would you want to know? What are some of the
things that are driving you crazy?"
Good
communication is also a must. While some jobs will require a fairly simple multiple-choice
report, the better-paying jobs will expect you to write clear and lengthy reports.
Many firms ask for a writing sample when you sign up as a mystery shopper, says
Ilisha Newhouse, author of "Mystery Shopping Made Simple." Obarski
always targets shoppers who speak and write well. The purpose of mystery shopping
is to capture "a snapshot in time," she says. When the shopper can recount
the experience effectively, the client is pleased. Secret
shoppers also need to like people. You'll be spending much of your time talking
with people to get assignments and talking to people while on assignments. Face
it, it's all about customer
service. See also: Demystifying
mystery shoppers. Dana Dratch
is a freelance writer based in Atlanta. | 
