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Lottery mania, or
why we love games of chance
By Jay
MacDonald Bankrate.com
The
next time you hand over a buck for a Powerball ticket, thank the
man on the bill for your chance to retire in style.
If George Washington hadn't been a lotto fan, you
might still be waking to tea and crumpets for breakfast. Proceeds
from a colonial lottery helped Washington cross the Delaware, defeat
the redcoats and make the New World safe for all us convenience-store
dreamers.
According to the North American Association of State
and Provincial Lotteries, players in the 38 states, Puerto Rico,
the Virgin Islands and the District of Columbia spent $42.4 billion
on lottery tickets in fiscal year 2002, an average of $168 per capita
and a 9 percent increase over the previous year.
That's a lotta lotto, especially considering our minuscule
odds of winning: approximately 1 in 76 million for the 10-state
Big Game, 1 in 80 million for 24-state Powerball.
"Put in perspective, if you buy 50 Big Game tickets
a week, you'll win the jackpot on average once every 30,000 years,"
says Michael Orkin, statistics professor at Cal State-Hayward and
author of What
Are The Odds: Chance in Everyday Life.
Hope springs eternal
Ah, but we can hope. Whether we're registering for a sweepstakes
or ponying up for a fistful of fate-busters, Americans love the
prospect of winning something for practically nothing.
"It's a dollar and a dream," says Bob Vincent,
spokesman for GTech, which provides the processing for lotteries
in 86 jurisdictions worldwide, including 26 U.S. states. "For
a dollar investment, you walk around for a day thinking, 'Gee, what
would I do with those millions of dollars?' That's the entertainment
value."
Games of chance have been used to sell us everything
from the mundane (magazine subscriptions) to the out-of-this-world
(Russians can vie for a stay on the Mir space station). They have
financed the building of roads, bridges, hospitals and defense of
the realm. They have raised billions for worthy causes and rankled
the righteous as a soft form of gambling that preys on the poor.
Love 'em or loathe 'em, lotteries and sweepstakes
continue to draw us in with this single, irrefutable certainty:
Sooner or later, someone always wins.
Lotteries vs. sweepstakes
Although they are often accompanied by the same hyped-up
audio-visual razzle-dazzle, sweepstakes and lotteries are decidedly
different animals.
Sweepstakes are advertising or promotional devices
in which items of value (cash, cars, vacation packages) are awarded
to participants via a drawing. No purchase or entry fee is required.
A sweepstakes's aim is to capture your attention with
the free chance to win in order to sell you the sponsor's product.
Subsequent sales increases usually more than cover the cost of the
prizes. The most famous example is magazine subscriptions: Everyone
knows Publishers Clearing House.
An online search reveals the sheer ubiquity of sweepstakes.
Just the first of more than 396,000 response pages features links
to sweepstakes sponsored by Nabisco, Bank of America, Lay's, Realty
World, Howard Johnson, Coleman and the Long Island nonprofit North
Shore Animal League.
Lotteries, by contrast, require a fee or payment to
enter. The $1 lotto ticket is most common in the United States.
In addition to bankrolling the jackpot, proceeds from sales of lottery
tickets go toward the cost of administering and regulating the game
and often to a social or charitable cause, as well.
Confusion between sweepstakes and lotteries is understandable.
The old Irish Sweepstakes, for example, was actually a lottery;
it was renamed in 1988. The Vietnam War draft lottery was in fact
a sweepstakes, albeit one that few young men of the day aspired
to win.
Moses and the Powerball
While sweepstakes are a relatively modern phenomenon, lotteries
have been around for centuries.
According to Gerald Willmann, economics professor
at the University of Kiel, Germany, decision-making by chance was
an ancient way to allocate property rights, assign unpopular jobs
and settle legal disputes. The word lottery itself derives from
the old German word hleut, meaning part of a whole to be distributed,
he notes.
In the Bible, Moses uses a lottery system to award
tracts of land to his people. Lotteries also were a popular way
to raise money to finance wars and pay for major public works projects.
The Great Wall of China was built in part by proceeds from an ancient
Keno game.
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