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When your air miles
go belly up
For example, American says that 6.4 million
AAdvantage members earned more than 95 billion miles through companies
other than airlines in 2002 alone.
Mile conversion
That's why the "highest and best use of frequent-flier
miles" isn't always practical. The other alternatives for burning
miles include converting miles to points and then back to miles
with a more financially sound carrier. This option is available
in two non-airline programs: Diners Club's Club Rewards and Hilton's
HHonors Rewards Exchange.
Ten airlines, including American and Hawaiian, participate
in the HHonors Rewards exchange, allowing the points-to-miles-to-points
conversion among all 10. However, these exchanges come at a price.
For the most part, 5,000 miles earns 10,000 HHonors points. (Kilometers
from Lan Chile and miles from Virgin Atlantic are exchanged at a
1-to-1 ratio.) Converting the points back to miles erodes the value
considerably. For all but Lan Chile, you get 1,500 miles for every
10,000 HHonors points. Essentially, you've traded 5,000 miles for
1,500 miles. (In Lan Chile's case, you get 6,500 kilometers for
every 25,000 HHonors points.)
Only two airlines allow you to convert their miles
into Diners Club Rewards points.
"Consumers can convert miles with United and
American at a 1-to-1 ratio into Club Rewards points," says
Ashley Miller, the program's North America director.
The points can be converted back into miles with the
program's 24 other partner airlines, but at a 2-to-1 ratio so that
10,000 Club Reward points becomes 5,000 miles. There's also a handling
fee for converting points to miles. Miles in those other 24 partner
programs can't be converted to Club Rewards points.
Because of the value lost, Perkins slaps a big "L"
for loser on the miles-to-points-to-miles strategy. When you can't
burn the miles with the original carrier, he says it makes more
sense to convert to the points in any loyalty program that allows
it and get the full value of the points, if not the miles. For instance,
Miller says her Club Reward points can be used to purchase more
than 800 items, from gift certificates to brand-name merchandise.
Add MilePoint.com to the mix, as well. This online
membership site allows you to trade miles from seven participating
airlines, including Delta and Hawaiian, "for savings on leisure-related
purchases -- specifically cruises, resort and condo stays, experiential
vacations (spa, golf, adventure trips, etc.) and magazine subscriptions,"
says Peter Brennan, MilePoint's chief marketing officer.
Using your miles in this fashion, Perkins says, "Historically,
you get about half the value."
The do-nothing option
Petersen and Perkins agree that history shows that frequent-flier
miles don't disappear as a rule, but that the risk of losing miles
if an airline fails is real. So doing nothing is a viable option
with an unknown risk.
"There is real risk out there," Petersen
says, pointing to the cases of Ansett, an Australian carrier that
could find no one to buy or bail out its business and so ceased
operations in September, 2001, and National, a small carrier out
of Las Vegas that was ordered into liquidation on April 14 after
spending two of its 3.5 years of existence in Chapter 11. All the
frequent-flier miles were lost. But, neither was a major U.S. carrier.
Petersen's AirGuard was set up to respond to the collapse
of the original Midway Airlines in 1991 when 700,000 frequent fliers
lost all their miles. So there is a risk in doing nothing, but Petersen
still advocates holding onto miles rather than trying to burn them
just to use them up before a carrier goes belly up. He is so sure
of this advice he admits that despite holding thousands of miles
of his own, he's not even a member of AirGuard.
That's because most carriers such as America West
and US Airways, which recently emerged from Chapter 11, continued
their miles programs without a hitch through their respective bankruptcies.
United and Hawaiian mileage programs are still in place, as well.
"Even when airlines have gone out of business
completely, there are comparatively few cases where people flat
out lost their frequent-flyer miles," Perkins says.
In most of those cases, pieces of the extinct carrier
were acquired by other airlines, which honored frequent-flier miles
to win over these customers, he says.
Petersen points out that in some circumstances the
carrier's failure can be your gain. TWA, which was unable to emerge
from bankruptcy, was bought by American. The stronger airline folded
TWA Aviator miles into its AAdvantage program.
"Those miles got more valuable because TWA was
a shell of an airline," Petersen says, and miles in the AAdvantage
program qualify for international routes and a host of other options
unavailable from TWA.
However, the opposite is also true.
"They're talking now that United ... may face
liquidation," Perkins says. "Looking at it through a cloudy
crystal ball, even if United is forced into liquidation, (through
acquisition) there will continue to be some entity called United
Airlines ... and to retain as much customer goodwill as possible,
such an operation will continue to honor United frequent-flyer miles."
However, he expects that such an operation would be
considerably smaller and thus devalue the current United miles.
"I would be hard-pressed to say that history
is a reliable guide (of what to do with imperiled miles),"
Perkins says. "It may have something to teach us and that's
that frequent fliers are a valued asset ... but the fundamental
answer is that nobody knows."
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