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Barbara Whelehan writes Boomer Bucks for Bankrate.comHow to research a 529 plan

Confused about 529 college savings plans? You're not alone.

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A recent headline in the Wall Street Journal announced, "529s lose their luster." To back up that assertion, the first line said: "The 529 plan, once touted as a powerful tool to help families save for the crushing costs of college, is encountering some significant problems."

Then last week, only five days after the largely negative pronouncement, the same paper ran a piece with a completely different spin: "College savings plans get better grades," the headline blared. "For families facing the daunting task of paying for higher education, 529 college savings plans are looking better than ever," the first line began.

So which is it? Have 529 plans lost their luster or are they getting better? If even a venerable paper like the WSJ sends mixed messages within one short week, the general public is entitled to be confused!

Joseph Hurley, the founder of savingforcollege.com who writes the "College Money Guru" column for Bankrate, questions the premise of the first article, which focused on a drop in net flows into 529 plans of 0.2 percent in 2005 versus 2004. "Waning interest?" Joe writes in a recent blog entry. "A second, or more careful, reading also reveals that ... the number of individual accounts actually rose 40 percent, to 7 million, in 2005."

The drop in net inflows, Joe suggests, might be attributable to withdrawals from the accounts to pay for college costs -- which is what they're intended for in the first place.

The good and bad of 529 plans
The main challenge with the state-sponsored 529 plans is distinguishing the wheat from the chaff. With some 80 different plans to choose from (several states offer multiple plans), the onus is on the consumer to find the most suitable one. You have to evaluate the costs, investment options, performance information and impact on state taxes, if any. That task is daunting enough to cause many people to indefinitely put off the decision to invest in a 529 plan.

Most of the ones who do invest in a plan enlist the help of brokers, who direct about 80 percent of the cash going into 529 plans. But if you take this route, you'll be investing in a broker-sold plan, which of course levies sales charges to compensate the broker. It's reasonable for brokers to expect some compensation in exchange for advice. But if you've been keeping up with the scandals of recent months, you know that some brokers have gotten into trouble for sending clients to inappropriate plans.

As an example, recently the National Association of Securities Dealers, or NASD, imposed a fine and cited Ameriprise Financial Services (formerly American Express Financial Advisors) for failing to satisfactorily supervise sales of 529 plans by its advisers. The advisers had funneled the bulk of their clients' money into Wisconsin's 529 plan.

 
 
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