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For immediate release AP Radio Network Taps Bankrate.com for Personal Finance Minute Audio Series |
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NEW YORK, March 10, 2003 -- The Associated Press Radio Network and Bankrate.com, the Internet's leading consumer banking marketplace, (RATE), announced an agreement where AP Radio will air a series of consumer finance reports called The Personal Finance Minute, developed in conjunction with Bankrate.com, on AP's audio networks beginning March 17. "You can actually learn quite a bit in sixty seconds," stated Elisabeth DeMarse, President and CEO of Bankrate, Inc. "It's possible to educate and entertain in sixty seconds. We have created a fantastic product that not only advises consumers on what to do with their money, but shares anecdotes and factoids that actually make learning about money engaging. We are thrilled to be working with AP and look forward to a lasting relationship." The Personal Finance Minute is a daily 60-second audio feature, which will air on nearly 1,000 radio stations around the country and provide both programming and ad revenue opportunities for AP Radio Network affiliates. "We're delighted to add the expertise of Bankrate.com to the feature lineup of AP's Radio Network. The Personal Finance Minute will give our affiliates another top-flight feature to keep their listeners tuned in," said Brad Kalbfeld, deputy director and managing editor of AP Broadcast. "It gives listeners useful information they care about and will provide our affiliates another premium sponsorship opportunity. Helping the stations sound great and make money at the same time is what the AP Radio Network is all about." AP Radio Network provides newscasts, live updates, sportscasts, business reports, entertainment reports, prep and features plus a variety of actuality services. Topics to be discussed include issues like: Should I refinance... Get a new car loan... 15-year or 30-year loan... Personal debt issues... Personal savings concerns... Do I need a will?... To learn more about using the Bankrate Personal Finance Minute call AP at 800-527-7234. About Bankrate, Inc. About The Associated Press For more information go to APBROADCAST.COM Bankrate.com, North Palm Beach, Fla. |
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