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| FOR IMMEDIATE RELEASE What's a free $50,000 BMW roadster doing on Bankrate.com? Bankrate.com announces the "Roadster to Relaxation BMW Sweepstakes," complete with car washes, CDs and latte! | ||||
| NORTH PALM BEACH, FLA. (Jan. 5, 2001) -- Bankrate.com, the Internet's leading consumer banking marketplace and flagship site of Bankrate, Inc., today announced the launch of its "Roadster to Relaxation BMW Sweepstakes." "Drive off in a free BMW Z3 roadster, a rackful of CDs, a slew of coffee, and a year's worth of car washes," stated Beth Planakis, director of marketing for Bankrate.com. "Simply go to www.bankrate.com/sweeps and complete the entry form. You can enter once per day. In the meantime, you can still shop auto loan rates while waiting for the winner to be announced. Bankrate.com makes it easy -- even easier than hugging a curve in your roadster. Bankrate.com is the fastest and easiest way to compare auto loan rates." "Yes, we're giving away a BMW roadster," announced Elisabeth DeMarse, president and CEO of Bankrate, Inc. "It's a $50,000 grand prize, complete with car washes, CDs and latte. Basically, the theme of this sweepstakes is relaxation and ease. We want to show the similarities between the ease of relaxing in your roadster with the ease of comparing auto loan rates on Bankrate.com. Farfetched? We don't think so. Auto loan shopping has traditionally been tedious and frustrating, but Bankrate.com offers a streamlined and quick solution to comparison-shopping. It's simple, fast and relaxing -- similar to cruising in a BMW roadster, latte in hand." "We always like to highlight one of our product channels with each sweepstakes we run," explained Jeff Cunningham, chairman of the board for Bankrate Inc. "This particular sweepstakes highlights our auto loan channel and all the practical tools and advice included within it: interest rate comparisons on auto loans, budgeting calculators and car buying/leasing advice. Bankrate.com offers the fastest and easiest way to shop auto loan rates. Now we have tied in the speed and ease of auto-loan shopping with the speed and the ease of driving a BMW roadster. We're also throwing in latte, car washes and CDs. That's musical CDs, not the financial ones -- although Bankrate offers all the information you need to find the best certificate of deposit as well." To enter the Bankrate.com "Roadster to Relaxation BMW Sweepstakes," simply go to www.bankrate.com/sweeps and fill out the entry form. You must be a U.S. resident and 18 years of age or older. The Sweepstakes runs from Jan. 4, 2001, through March 31, 2001. The grand prize winner will receive a BMW Z3 roadster, Starbucks gift certificates, gift certificates to purchase CDs online and a year's worth of free car washes. Total prize value of approximately $50,000. The winner will be announced on or around April 18, 2001. About
Bankrate.com Bankrate provides financial applications and information to a network of more than 130 partners including MSN (NASDAQ: MSFT), Yahoo (NASDAQ: YHOO), America Online (NYSE: AOL), CNN and Smart Money. The company's information is also distributed through more than 100 national and state publications. Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Act. Investors are cautioned that actual results could differ materially from those anticipated by such statements and are advised to consult our current SEC filings for additional information concerning risk factors that affect the company's business. # # #
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