The Specialty Equipment Market Association Show highlights the latest trends and hottest products in the auto industry. Held annually in Las Vegas, this weeklong show is a trade-only event and not open to the general public. We went behind the scenes to learn what today’s automakers have in mind for the cars of tomorrow.
When you’re ready to buy that next car, look for the best rates at Bankrate.com.
The Bankrate Daily
2 of 6
“M” has long been the letter for performance-oriented BMW enthusiasts. At the 2015 SEMA show, BMW showcased its new line of M Performance Parts. At the outset, the new “M Performance” inscription will appear on performance parts of the M2 Coupe and the M4 Coupe (shown here) but will later be used on the entire car line.
3 of 6
The Tundrasine began with a Toyota Tundra full-size pickup that was stretched into a limousine. While its overall height and width remain unchanged from the original truck, its wheelbase has been stretched more than 90 inches. The Tundrasine is 26 feet long and has 8 doors in addition to the original Tundra pickup bed.
4 of 6
Hyundai teamed up with some of the hottest car tuners in the automotive aftermarket to customize 6 of its cars for the SEMA Show. The display featured 3 Tucson crossovers:
A 700-horsepower version.
A camping-oriented model with a rooftop tent.
A model designed for off-road driving.
In addition, there were 2 race-inspired Genesis Coupes and a Veloster Turbo R-Spec.
5 of 6
The A1A Optima gets its inspiration from the 300-mile coastal route in Florida that ends in Key West. The South Beach-inspired turquoise cruiser features a sliced top, rear doors that swing open toward the rear and a shortened windshield.