Low rates: A temptation for deeper debt
By Laura Bruce • Bankrate.com

Super low interest rates aimed at getting consumers to buy mortgages, cars, computers and skinny, big-screen TVs are encouraging a lot of people who really can't afford those slick TVs to whip out their credit cards.

"Low rates make you want to put more purchases on your card. It makes it seem like you have more money," says Sister Veronica Catherine Ann George of Westin, Mo.

Yep. Even people you might not suspect of running around racking up debt have their moment of weakness. Or, in Sister Veronica's case, many moments.

"The bottom line was I had too many credit cards. They were easy to get and came whether I ordered them or not. Before I knew it I had almost $18,000 in credit card debt."

Sister Veronica cut up those cards a few years ago, but millions of other Americans, lured by low-interest credit cards, are still saying, "Charge it!" Others are signing financing contracts for $3,000 TVs, home improvements and appliances.

The Federal Reserve reports some astounding consumer debt figures: the outstanding credit card debt at the end of 2004 was $796 billion, over three times higher than in 1993. Plus there are over 1.5 billion credit cards in circulation -- that's an average of a dozen credit cards per household.

Kay Worden, a certified financial counselor with Consumer Credit Counseling Service, a credit counseling network agency, says that kind of increase is a huge red flag.

"People use credit cards to enhance their lifestyle and increase their level of living. That's not what credit cards are for; they're not to keep up with the neighbors," Worden says.

"Wise use of credit is fine. Does it fit my budget? What's my goal for paying it off? Will I just pay the minimum? No. I'll pay $100 per month and get it paid off in six months."

Chris Viale, general manager of Cambridge Credit Counseling, the outfit that helped Sister Veronica shake her credit card habit, says his business has doubled since 2001. His company gets 40,000 calls a month for credit or budget counseling vs. 20,000 two years ago. But the growing trend is in the number of consumers having to file bankruptcy.

"Right now, we're seeing double the number of consumers who are contacting us too late -- they're already at the point where they must file bankruptcy."

What's the cause of this growing trend?

"We're seeing the results of promos that started a couple years ago and are ongoing. Many lenders have incredible offers on credit cards and financing contracts: zero-percent interest; six months, no payments due. People assume they can pay it when the time comes. People are completely overextending themselves with unsecured debt. It's a lack of personal finance knowledge. They don't have an understanding of how credit works."

Squandering equity
Another area where something good can turn into something bad is home equity loans. Low interest rates have a record number of homeowners spending the hard-earned equity they've built up in their homes.